Tag: generation

TV and radio struggles with the smartphone generation

How do you get your news? For the majority of people reading this, we very much doubt that it’ll be via a newspaper alone. Now people are getting their news updates instantly via smartphone, and the 16 to 34-year-old audience range is proving the most difficult for traditional …

O2 launch Generation Flex plans

For many people picking the right data package on their phone can be a hassle. I mean who uses their phone the same way every single month? Back in 2013, O2 shook up the contract market here in the UK with ‘Refresh’. It’s a clever way to split …