A new Apple innovation. Or is it?

Hey, it’s Monday morning and it’s a February 29th. As we don’t get very many February 29th’s, I thought it was worth stealing some airtime to put up this new Apple iSock product launch…

Yeah, I guess I’m going to get flamed a little for this, but I figured it was a bit funny. It’s pinched from the Keith Lemon Sketch Show.

It does show the sheer hysteria and excitement that surrounds launches like this. It’s not something that is exclusive to Apple launches either, as the Samsung launch event last week showed.