In 2018 the Smartwatch is something many people are still getting used to using, and some still have no interest in owning one.
Designers are getting involved to help bring out the fashion loving audience and having that special big of bling on their wrist to show off their brand.
Michael Kors has just announced their latest range of smartwatches ‘Runway’ and have some impressive features for customers to enjoy.
The main features worth pointing out in this new range are heart rate tracking technology on the wrist, waterproofing so you can use the watch anywhere, anytime.
You also have GPS built in so even if you leave your phone at home, the watch will record your steps.
Being a Google powered watch you get Google Pay built in so you can make NFC payments, and best of all, the Google Assistant right on your wrist.
Check below for the full press release.
NEW YORK — August 13, 2018 — Michael Kors is pleased to announce the return of its iconic Runway watch as an innovative smartwatch—a fresh, eye-catching addition to the popular Michael Kors Access collection. In the next evolution of wearable technology, the Runway smartwatch offers a new highly personalized experience with heart-rate tracking, swimproof functionality, payment methods, untethered GPS and more. In addition to the three classic stainless steel platings, the brand is also introducing its first ever silicone-strap styles within the group—perfect for the customer who wants a smartwatch that transitions from a workout to a night out with ease.
“I’m excited about adding our signature Runway style to our already exceptional lineup of smartwatches made in collaboration with Google to feature the latest wearable technology and the Google Assistant,” says John D. Idol, Chairman and CEO of Michael Kors. “With the new features and benefits, Michael Kors Access smartwatches ensure that our customers can now be more connected than ever before.”
“The last two generations of the MICHAEL KORS ACCESS collection have allowed users globally to express their personal style while staying in touch with the world around them,” said Miles Barr, Director of Engineering for Wear OS by Google. “We’re thrilled to partner again on the new Runway smartwatch and support Michael Kors’ ongoing innovation in the wearables space”.
Equipped for your every need, the Runway smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to measure and track. Additionally, updates to the My Social app—a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials—will allow you to customize your social photo dials with Michael Kors-themed stickers.
Other exciting features include:
Heart Rate Tracking: Automatically track your heart rate across multiple types of workouts using Google Fit or third-party apps.
*Tic Health available in China.
Swimproof Technology: Shower and swim (up to 3 ATM) seamlessly and track swim workouts through third-party apps.
*Mobvoi Store available in China; Google Play Store available in select countries.
Payment Technology: Make purchases via your NFC-enabled smartwatch using Google Pay.
*Alipay available in China. Google Pay available in select countries.
GPS Distance Tracking: Leave your phone at home when going for a walk, hike, ride, or run with built-in GPS that records the distance right on your smartwatch.
Google Assistant on the Wrist: Ask the Google Assistant to help you manage daily tasks, get answers on the go and more.
*Mobvoi Assistant available in China; Google Assistant available in select languages.
Powered with Wear OS by Google™ and the Qualcomm® Snapdragon Wear™ 2100 SoC, the new Michael Kors Access Runway touchscreen smartwatch is compatible with both iPhone® and Android™ phones.
The Michael Kors Access Runway Fall 2018 Collection will be available in Michael Kors stores, online at www.michaelkors.com and from selected retailers worldwide in August 2018.