Huawei is about to host the event where they are going to unveil their next generation of devices – the P20 family. It looks like they have decided to promote these with two campaigns.
The first consists of them driving large trucks around the various major cities in the UK, so you’ll hopefully be seeing those soon.
The second one is to use our streets as billboards, as can be seen below.
We have seen these various forms of advertising from many companies in the past, however, this is the first time that I am aware of that Huawei has gone “all in” before a phone launch. It’s a clear push to get their name into the households of the UK.
Huawei are already at the heart of many UK networks, powering masts and connections, but the brand needs to be pushed into the consciousness.
We will be on-site in Paris for the unveiling of the new range and I hope to bring you coverage from the halls live both here and on Twitter @coolsmartphone.
I hope you will join us for the fun on the 27th. Cheers.
HUAWEI SENDS CLEAR MESSAGE TO COMPETITORS WITH BRANDED AD VANS AND REVERSE GRAFFITI ACROSS THE UK AHEAD OF P20 LAUNCH
Huawei P20 smartphone launches on March 27th and will herald a new renaissance in photography
Ahead of the launch of the P20 next week, global technology leader Huawei is sending a strong message to its competitors, hitting streets across the UK with a series of reverse graffiti artwork and branded truck pop-ups. The branded trucks have been out in force across the UK this week and have targeted flagship Apple stores and Samsung Experience stores in key cities.
Launching on 27th March in Paris, the Huawei P20 will be the latest addition to the P Series range of mobile devices. Latest industry figures reveal the brand has seen a two percent increase in market share in the UK since January, a figure they are looking to increase with the launch of the new device.
From Edinburgh to London, the reverse graffiti has appeared overnight throughout major cities across the UK and teases that the Huawei P20 will bring a ‘new renaissance’ in photography with its exceptional imaging capabilities. In addition, branded trucks displaying the words “wait” and “be patient” have been touring the streets, focusing on areas where the competition have retail outlets, to capture the attention of consumers ahead of the highly anticipated launch next week.
To download images of the branded trucks and graffiti, please click here.
Full list of cities where activity is taking place: