I still love HTC. I really do. Sure, they’ve made some missteps over the years in terms of product, and they may have put out one too many phones that are pretty much exactly the same bar shape and look, but Nokia did the same thing when they were at the top of their game. Ah, good point… where are they now? But that’s beside the point. This iteration, the Taiwanese company doubled down in terms of flagship phones, releasing the ‘upper-mid tier’ A9 in a half-yearly cycle with the HTC 10 providing counterpoint… A smart move to keep their product cycle fresh and keep them relevant however they could.
But that only made sense if the flagship phone, the HTC 10 was doing well… or they returned to their roots as an ODM, which you can hear our thoughts on in the CoolSmartPhone podcast.
In any case, lady luck has not been kind financially to the Taiwanese manufacturer. To date, their revenue is 18 862 million Taiwanese dollars, which again sounds great… just like we said last time. However, gross profit is only 2148 million Taiwanese dollars, and it doesn’t help at all when your total operating expenses are 23 102 million NT.
All put, it means HTC is running at a 3 058 million NT loss once adjusted for taxes. That was not nice reading, but there may still be hope for HTC. The Vive is a young product, and manufacturing of Google’s Pixel and Pixel XL will go some way in helping to refill their coffers.
We’re just hoping it isn’t a case of ‘too little, too late’. For those who want to take a closer look at the reported figures, they’re up on HTC’s website in the investor’s snapshot page.