It’s all because EE are giving new and upgrading pay monthly iOS and Android customers a whole six months of access to in Apple Music for absolutely nothing. To promote this, Britney Spears appears in their new commercial….
It combines the EE 4G network (which covers more than two-thirds of the UK) with the Apple streaming catalogue to give you an almost endless selection of tunes for nothing. It’s also a direct shot across the bows of Vodafone, who offer inclusive Spotify service on certain plans.
The Apple app lets you listen to your own music, streaming music, playlists and the Beats 1 radio station. There’s some 15 million paying subscribers already.
New and upgrading customers will be able to get this from September 1st, then you can use the Apple Music service on your phone, Apple TV, iPad, Mac and PC.
Marc Allera, CEO of EE, tells us..
We’re delighted to be the first UK operator to offer Apple Music. As the UK’s biggest and fastest network, our focus is on bringing our customers the best 4G coverage in the most places. But we also look to bring our customers services from the best companies in the world. In Apple Music there is no doubt that we have found that, and together we’ll provide customers with an outstanding music experience on the biggest and fastest mobile network in the UK.
If you’re an existing customer then it looks like you’ll have to wait until your renewal, however it is available on pay monthly and to SIM only customers. Once the six months is up, you’ll be charged at £9.99 per month. You can cancel at any time and find out more information here.
Interestingly my wife is with Vodafone because she likes the inclusive Spotify on her plan, however she actually pays for a bigger package than she needs just to get this. There’s no real need for her to have the large 10GB of monthly data or the massive call and text allowance. Here EE are letting you have any package and offer a free 6 month Apple Music trial with the option of paying for it at the end, however it’s worth pointing out that you’ll need a pretty healthy data package if you want to stream over the mobile network.
Of course, I should mention the fact that if you download the Apple Music app you’ll be able to get 3 months free anyway…
Press release below..
EE OFFERS SIX MONTHS OF APPLE MUSIC FREE
EE new and upgrading pay monthly iOS and Android customers in the UK to receive six months of Apple Music freeUnique offer launched with a multi-million pound advertising campaign featuring Kevin Bacon and Britney SpearsEE network offers best-in-class music streaming experience with 4G available across more than two-thirds of the UK
26 August 2016, London: EE today announced an exclusive offer that includes six months of Apple Music membership for new and upgrading EE pay monthly customers.
Apple Music is a single, intuitive app that combines the best ways to enjoy music including your music library, a revolutionary streaming music service, radio led by the flagship Beats 1 station, and playlists curated by world class music experts. Over 15 million paying subscribers globally are already listening to new music first and rediscovering old favourites with playlists including ‘Friday Feeling’, ‘Best of The Week’ and ‘Discover New Artists.’
This marks the first time that a UK operator has offered Apple Music to its customer base. The offer will be available to new and upgrading EE customers taking a pay monthly iOS or Android handset plan or SIM only plan from 1 September. Once registered, customers will be able to use their free six-month Apple Music offer on their EE mobile, as well as on iPad, Apple TV, Mac and PC.
Customers will have full access to Apple Music and can either stream their favourite songs over 4G or WiFi, or download for offline playback.
Music streaming on the UK’s best 4G network
EE’s award-winning 4G network is optimised to deliver the best music streaming experience. Offering 4G coverage in more than two-thirds of the geography of the UK (more than any other), it has the most capacity and the fastest upload and download speeds. The network is also boosted by 4G+ in the UK’s busiest towns and cities, meaning that customers will continue to get a great Apple Music streaming experience on the move.
EE has committed to expanding 4G coverage to reach 95% of the UK landmass by 2020 – further than any mobile network has ever gone.
Marc Allera, CEO, EE, said: “We’re delighted to be the first UK operator to offer Apple Music, with its incredible catalogue of songs, playlists, and Beats 1 radio. As the UK’s biggest and fastest network, our focus is on bringing our customers the best 4G coverage in the most places. But we also look to bring our customers services from the best companies in the world. In Apple Music there is no doubt that we have found that, and together we’ll provide customers with an outstanding music experience on the biggest and fastest mobile network in the UK.”
The Apple Music offer will be launched with a multi-channel, multi-million pound advertising campaign, which will feature Kevin Bacon and Britney Spears.
This offer is available from 1 September to EE customers on new and upgrading pay monthlyhandset or SIM only plans using iOS and Android devices. Apple Music is available for free for the first six months and then charged at £9.99 per month. Customers can cancel their service at any time. To be the first to find out how to sign up for the offer, and for further information, customers should register their interest at ee.co.uk/applemusic