SEAT turns to VR

SEAT turns to VR
When I received this press release I honestly thought SEAT had launched a new way of selling their cars. Perhaps, after strapping your phone to your face via Google Cardboard or similar, you could experience a SEAT before you bought one? Well, it’s not quite that – not yet anyway (if you run a car dealership, definitely have a look at doing that, I’d sign up), but SEAT had a bit of an idea when a corporate customer ordered 129 of the Leon hatchbacks.

To enhance the delivery, they created a personalised video which was shown via a Galaxy Gear headset. Inside, the Galaxy S7 showed the drivers a tour of the car’s features. This included how to operate the in-car tech and the “infotainment system” so that you could hop straight into the car and get going.

Features of the motor include ambient lighting, climate control and a “greeting message” which can be played when you get in the car. You can also apparently unlock and lock the car with your smartwatch. Nice eh?

More details below.
SEAT turns to VR