Well, this is awkward. We’ve been given some information about a new offering from Tesco Mobile but their PR team aren’t getting in touch. We’re not totally sure if we’re breaking an embargo or what-not, but here goes anyway.
So, word on the street is that Tesco Mobile are launching “Mobile Xtras”. It’s a system we’ve seen (and used) previously from a couple of MVNO’s who tried to deliver data, calls and text allowances in exchange for you watching some ads. Here it’s a little different, with your bill being reduced after you’ve watched some ads or offers.
Geolocation will be used to offer promotions for shops and cafes which are close by too, and you’ll get 200MB of free data to cover the expected “data cost” of these adverts actually showing on your phone. We’re hearing that you’ll be able to save £3 a month and also there’s an assurance from Tesco Mobile that advertisers won’t be able to get into your personal data.
With Three planning to block ads, this could turn things around quite a bit. Imagine if mobile networks blocked website ads and instead presented their own ads as a way to reduce your monthly bill. It’s a win for customers, it’s a win for the networks, but the content providers on the internet would mostly lose.
Update – We’ve now been given the official details below.
A smart new way to save on mobile bills
Tesco Mobile launches UK exclusive mobile advertising service called Xtras
From the 9th June, millions of UK mobile customers will be able to save money on
their mobile bills just by viewing ads, special offers and content on the home screen
upon the ‘unlock’ of their Android phone.
The innovative new service is exclusive to Tesco Mobile, and has been launched in
partnership with mobile-based technology business Unlockd.
Both new and existing Tesco Mobile customers can benefit from the service by
simply downloading the free Tesco Mobile Xtras app and signing up.
Customers will see personalised ads, offers and content, which they can quickly and
simply dismiss, or click to save or see more information.
An extra £3 a month will be taken off their monthly bills, which on the lowest SIM
only tariff rate could save consumers up to 40% off their monthly spend.
Partnerships with popular brands such as Doritos, Branston, British Airways and
content-providers such as News UK mean customers can save money not just off
their phone bill but on their favourite brands as well.
Tesco Xtras will be available for Pay monthly Android handset and SIM only
customers. Customers can opt in or out of the service at any time.
“At Tesco Mobile we’re committed to offering customers great value, simplicity and choice with exceptional rewards. Tesco Mobile Xtras, powered by Unlockd’s unique mobile platform, provides our customers with the chance to make savings that really
“This innovative new service is a UK exclusive and we’re excited that our customers
get to benefit first from this new technology,” said Anthony Vollmer, CEO of Tesco
“Our UK launch with Tesco Mobile is an exciting partnership which will provide real
value to consumers, saving them money and giving them access to great content
and offers upon unlocking their phone. From the success of previous partnerships in
Australia and the USA, we’ve seen a great uptake on the service as customers
continue to seek value. We are looking forward to opening up this benefit to the UK
market with Tesco Mobile,” said Matt Berriman, CEO and Co-Founder of Unlockd.