We’ve been invited to London next week to attend a Huawei launch. It’s expected to be the unveiling of the P9 that leaked last week. We’re expecting a big show and tiny food on sticks.
Some say that tiny food on sticks is the best thing to give out at PR events. Those people are wrong. Big food on plates is better. Big food and big drinks. Do it properly.
Anyway. I only got 3 hours sleep last night so I’m typing this in a haze. Huawei have begun their “teaser” with an “out-of-home campaign” here in the UK. All we know about it is that it has the hashtag #OO. As in “Ooooooo”, not “zero zero”.
Now, there is a press release below, but it basically just says that this is a build-up to an “exciting new innovation” being announced on April 6th. We think that their “out-of-home” phrasing basically means, “it’s on a billboard”, and indeed you can see this on Rivington Street in London.
They want to state that Huawei are going to be pushing harder into Western Europe, so be ready people.
We will be. Get back here on April 6th when we’ll be covering the event live .. and I’ll have proper food. Boom.
SPOTTED: HUAWEI REVEALS FIRST GLOBAL TEASER OUT-OF-HOME CAMPAIGN IN THE UK – #OO
· First fully integrated above the line campaign teasing something new from global technology brand
· ‘#OO’ teaser campaign tees up ‘exciting new innovation’ being announced next week
Leading global technology brand Huawei has launched its first ever fully integrated global marketing campaign in the UK.
The ‘#OO’ teaser campaign, which is being rolled out globally across out-of-home, print, digital and social channels, has been launched in London and will culminate in a major announcement on Wednesday 6 April 2016 at Battersea Evolution.
The full campaign has been revealed with a billboard on Rivington Street, London. The out-of-home, with a new visual #OO hashtag, shows Huawei expanding its presence in key markets, throughout Western Europe including the UK.
Located on Old Street in the heart of Shoreditch, one of London’s trendiest and most cosmopolitan areas, the site is surrounded by popular restaurants, bars and clubs in the East End of London.
For further information, follow #OO on social media.