So, the restaurant emailed me and asked me to promote their app. They didn’t give me the link to the UK version, so accidentally found the American version of the apps first (iPhone one here and Android one here). Trouble is, what bothered me was the fact that I struggled to find the UK version and the fact that they put an apostrophe on the American apps and the website, but it’s missing in the UK versions.
Check it out. Here’s a snip from the American site..
..and here’s a snip from the UK site…
So is it TGI Friday’s or TGI Fridays? Well, as we all know, the apostrophe has many uses, but in this case I believe they’re trying to use it in the marking of possessive case, such as “That’s Mike’s beer”. Which way is right? Well, if TGI Fridays or TGI Friday’s want to invite me for a large meal and several beers, I’ll let them know personally – not before.
What? You want to know about the app? Oh yeah. Well, short version – they released a new app and are giving away rewards and stuff. You can be in with the chance of winning a free burger or an Apple watch. You can browse the “Fridays” (or “Friday’s”) menu, make a booking and find out where your nearest restaurant is. Let’s not forget, if it’s your birthday they’ll give you up to six free cocktails. You can even get cocktails on your “half birthday”.
Get further details below..
Free app’etiser with every download of the new TGI Fridays app
Fridays launches all-new app including instant-win games, rewards, offers and more
Award-winning restaurant chain TGI Fridays has launched a brand new app offering tons of rewards, features and benefits for those who sign up to be a friend of Fridays, from free burgers to Apple Watches – and even a free appetiser with every download!
As well as allowing guests to browse the mouth-watering Fridays menu, make bookings, and find out where their nearest restaurant is, it also allows them to browse offers available at their local restaurants, receive rewards, and gives them up to six free cocktails on their birthday and half birthday each year*, to help them celebrate even more with friends and family at Fridays. All this and more can be downloaded at the touch of a button on iOS and Android devices for free.
Match it, win it
The app gives guests a virtual scratch card after every visit to Fridays, with prizes ranging from Jack Daniel’s Burgers to brand new Apple Watches. There’s a prize on every single scratch card, ensuring a happy ending to every Fridays visit.
Offers and rewards
The app allows users to browse the offers available at their local restaurant, as well as allowing them to store rewards in a folder to be used at a later date – ensuring no one misses out on being able to celebrate; there is no limit to the number of rewards you can earn via the Fridays app*. These include ‘App for an App’ – download the app and receive a free appetiser on your next visit to Fridays. As an extra treat, you will also receive a free appetiser when you recommend the app to a friend!
Two birthday treats a year
Through the app, users can become part of the Fridays Celebrations Club, with offers and treats for Fridays fans and up to five friends to help them celebrate throughout the year – not just on their birthday, but on their half birthday each year too! Birthday guests are able to get up to six free cocktails**, desserts or smoothies for them and their friends, to really get the party started – that’s over a whopping £80 free a year***!
Through the Fridays partnership with Bookatable, guests will be able to book a place at their nearest Fridays at the touch of a button – simple!
Menus and locations
Users can check out the latest items on the new Fridays Meet Your Match menu, packed with big, bold flavours, including the mighty 14oz Warrior Burger and the sweet and savoury Chicken BLT Waffle. They can of course also find their nearest Fridays, as well as discover opening hours and contact details for each restaurant.
Rachel Waller, Marketing Manager for TGI Fridays UK, said: “At Fridays, we love to embrace the latest technology and the new app is going to be a real game-changer for our guests in terms of their Fridays experience and the unrivalled rewards it offers. It definitely deserves a place on your smartphone or tablet.”
The app is available to download now, free of charge, on iOS and Android devices – simply search for TGI Fridays UK and become a friend of Fridays today!