Smartphones. Everyone has one. There’s top-end premium ones, there’s mid-range and cheaper ones. However, for the elder generation and those just wanting something simply to operate, a company called Doro are doing quite well.
Their new Liberto 825, shown here, is particularly clever because it’s a smartphone which apparently needs “no technical know-how” to operate. The handset was announced yesterday at a small event in London and replaces regularly-used functions with icons indicating what you’d like to do. There’s a “call”, “view” and “snap” which shortens the usual steps so that multiple actions aren’t required.
Even the setup process, which is always a little painful on any smartphone, is made easier by creating a customized and comfortable experience for the user. The phone volume, the text size and your favourite contacts can all be set here.
Managing Director of Doro UK and Ireland, Chris Millington, told us..
We are creating a new market opportunity through our fresh approach to intuitive smartphone design.
We will continue to launch innovative mobile solutions specifically for the senior audience in response to the changing needs and desires of this hugely important audience.
Specs include an 8 megapixel rear camera, 2 megapixel front and it runs Android Lollipop 5.1. There’s 1GB of RAM and 8GB of storage plus a microSD slot for 32GB more storage. It’ll be available in November for £250 SIM-free from Doro themselves.
Say ‘hello!’ to the Doro Liberto® 825
An easy-to-use smartphone that thinks like the user
London, 15 September 2015: Smartphone ownership amongst people aged 65 years and over is nearing 40% according to the latest study from Doro. This figure will continue to rise in 2016 – as 60% of those surveyed intend to purchase a smartphone at their next upgrade[1].
However, an issue with many mainstream smartphones is that the user has to adapt to new and un-natural behaviours when using the device. In many scenarios there are multiple ways of completing a task – such as sending a message or sharing a photo.
Doro’s new smartphone interface makes it easier than ever and enables the user to do whatever they wish, by providing a logical step-by-step journey to delivering every task. This removes the requirement for any technical know-how – it does this by using verbs to present actions, rather than application icons. For example ‘call’, ‘view’ or ‘send’ and then prompting with ‘who’ or ‘what’.
The Doro Liberto® 825 is the first device from the company to offer this ground breaking innovation – in effect it thinks like the user does, enabling them to use the device with greater ease and flexibility, based on their desired outcome.
Chris Millington, Managing Director at Doro UK and Ireland said “We are creating a new market opportunity through our fresh approach to intuitive smartphone design. The Doro Liberto® 825 interface turns the status quo on its head and brings something completely new to the world of mobile design. This stunning device will naturally guide the user, through the use of encouraging language to build confidence.”
This chic new smartphone is Doro’s first 4G device and combines the company’s award-winning design DNA principles, with a new and innovative way of using an Android device. The Doro Liberto® 825 is the first mobile to offer the new Doro interface and will launch in Doro Direct, the company’s online store, later this month priced from £250 SIM-free.
Millington concluded: “We will continue to launch innovative mobile solutions specifically for the senior audience in response to the changing needs and desires of this hugely important audience. We know from our ongoing research collaboration and segmentation model that when people feel confident using a handset – their engagement rises and ultimately they do more.”
