IFA – Huawei Watch officially released

INFORMATION EMBARGOED UNTIL 2 SEPTEMBER AT 3 P.M. CET
Consumer Business Group Media Kit
Huawei Watch September 2, 2015

Contents
I. Huawei watch press releases
II. Huawei watch fact sheet
Huawei watch goes on sale in Western Europe from today
[Berlin, 2 September, 2015] Huawei Consumer Business Group (BG) has today officially introduced the new Huawei watch at IFA. The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €399.00 and €699.00 depending on the design features chosen. The Huawei watch will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.
This is the first smartwatch in the Huawei wearable family and is also the first watch on the market to truly bridge the gap between fashion and technology. The Huawei watch, powered by Android WearTM, enables you to stay connected wherever you are, with instant alerts for calls, texts, instant messages and emails. With Bluetooth connectivity for wireless headphone usage, coupled with offline music download support, staying active is made even easier. Music can be played via voice commands, with users able to search for destinations and navigate their way there using the same voice actions. Locating missing phones has never been easier than with the watch’s “find my phone” function.
And now, thanks to the latest version of Google’s Android WearTM, both Android and iOS users will be able to connect to the Huawei Watch.
A classic design aesthetic
The Huawei watch measures 42mm in diameter, which is the traditional dimension for wristwatches. The watch face is unique in design with its fully circular face and crown located at the two o’clock position. There are a range of rose gold, stainless steel and black frames to choose from, as well as a variety of bespoke watch face designs, across a range of classic, luxury, business, feminine, modern and simple aesthetics.
The choice of straps includes stainless steel mesh, stainless steel links, rose gold, and black-plated stainless steel links, and brown and black leather. Easy to change, they will fit any watch strap with 18mm width lug interface.
Classically crafted
Crafted using sophisticated materials, the watch features a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal (the favoured choice amongst Swiss watch manufacturers), a cold-forged stainless steel frame, and comes with a built-in heart rate monitor and 6- Axis motion sensors. It has a 400 x 400 pixels resolution in 286 ppi at a 10,000:1 high contrast ratio, making it the most vibrant Android Wear smart watch to date.
In keeping with the classic, premium design aesthetic of the watch, Huawei Consumer BG has partnered with the world’s most famous fashion photographer Mario Testino to produce an advertising campaign featuring American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry.
A new era of sporting technology
The Huawei watch includes a heart rate monitor sensor (PPG sensor), which can accurately measure heart rates. The sensor protrudes slightly for better skin contact and greater accuracy.
The 6-Axis motion sensor, with a gyroscope and accelerometer, helps to track your activities anywhere, any time, and can distinguish between different physical activities, including walking, running and
climbing.
Mr. Benjamin Norton, Wearable Design Expert at the Huawei Consumer BG, said: “Today, consumers are rarely content with just staying connected; they are looking for a premium smartwatch that is technologically innovative. When designing this watch, we were keen to combine the best in technology and innovation with premium materials and a classic look and feel. With the sapphire crystal and circular watch face, we feel that the Huawei watch has achieved this.”
Mr. Richard Yu, CEO of Huawei Consumer BG, said: “Huawei is dedicated to continually innovating and creating new products to suit our consumers’ needs. This first smartwatch in our wearables family has been designed following extensive research and demonstrated consumer demand for smart wrist wear. The Huawei watch is unique within the market with its premium look and feel and classic design, combined with superior smart technology, which allows users to stay connected on the go. No doubt, wearable devices will remain one of the most significant trends in the device industry, and by leveraging Huawei’s technology and innovation, Huawei Consumer BG aims to be a leader in the wearable space.”
###
Availability and Accessories
Huawei Watch will be available in more than 20 countries and regions, including United States, United Kingdom, Argentina, Australia, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Japan, Norway, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, United Arab Emirates.
For the world’s first view of the Huawei Watch running final software, and to see it connected to both iOS and Android devices, please visit the Huawei booth 204 in hall 25, from September 3rd 2015.
For more information, please visit: consumer.huawei.com For regular updates on Huawei Consumer BG, follow us on:
Facebook: facebook.com/HuaweiDevice Twitter: twitter.com/HuaweiDevice Google+: google.com/+HuaweiDevice YouTube: youtube.com/HuaweiDevice Flickr: flickr.com/HuaweiDevice
About Huawei Consumer Business Group
By 2014, Huawei’s products and services have covered more than 170 countries, and a third of the world’s population. Huawei’s shipments of smartphones ranked third in the world in 2014. Huawei has 16 R&D centers have been set up in the US, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of three businesses within Huawei, covering smartphones, mobile broadband devices, home devices and cloud services. Based on more than 20 years of Huawei’s expertise in the telecom industry, built on Huawei’s global network, worldwide operations and business partners, Huawei Consumer Business Group is dedicated to providing the latest technology to the consumers and bringing the joy of technological advances to people all around the world. Huawei acts on its word and fulfills dreams. For more information please visit: www.consumer.huawei.com

Mario Testino and fashion icons Karlie Kloss & Sean O’Pry celebrate launch of the Huawei watch
[Berlin, 2 September, 2015] Huawei Consumer Business Group (BG) today announced a partnership with the world’s most famous fashion photographer, Mario Testino, to mark the launch of the Huawei watch. The advertising campaign features American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry. This is the first time that Huawei has worked with the iconic fashion photographer and supermodels to convey its vision of fashion and technology embracing.
The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €399.00 and €699.00 depending on the design features chosen. The Huawei watch will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.
The Huawei Watch enables users to stay connected wherever they are with notifications of calls, texts, instant messages and emails. Crafted using sophisticated materials, the watch features a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal (the favoured choice amongst Swiss watch manufacturers) and a cold-forged stainless steel frame. A premium watch, its design truly embodies the space where fashion meets technology. Thanks to the latest version of Google’s Android WearTM, both Android and iOS users will be able to connect to the Huawei Watch.
A classic design aesthetic built with smart technology
Crafted using high-quality materials, including scratch-proof sapphire crystal glass, the Huawei watch measures 42mm in diameter, which is the traditional dimension for wristwatches. There is a range of gold, silver and black frames and a variety of different watch face designs to choose from, across a range of classic, luxury, business, feminine, modern and simple aesthetics.
The choice of 22mm straps includes stainless steel mesh, stainless steel links, rose gold, and black-plated stainless steel links, and brown and black leather.
Keeping track of your health
Capable of downloading music for offline playback, and with Bluetooth connectivity for wireless headphones, it’s the perfect running companion. A heart rate sensor accurately measures heart rates, and the 6-Axis motion sensor can track activities including walking, running and mountain climbing.
Embracing the worlds of fashion and technology
The Testino advertising campaign will feature on different communicational channels globally in the coming weeks, across fashion magazines, OOH, digital, as well as on TV at later stage.
Mario Testino said: “The world is moving at an incredible pace and with technology developing at such a fast speed one no longer only wants a product to do one thing alone. We look to the products around us to help deal with all the possibilities we are offered today through technology and a new digital world. “Most times the speed that technology goes at is not hand-in-hand with aesthetics and this is why I think Huawei has been so clever in incorporating both.
“I photographed and directed Karlie Kloss and Sean O’Pry in this campaign because I feel they represent
the youth of today and match perfectly to the world of Huawei’s new watches. I enjoyed working with them immensely and they made the communication of this so effortless.”
Karlie Kloss, model, added: “I’m so excited to be a part of this campaign and to be working with Mario Testino and Sean. Fashion and technology both play an important role in my life, and I’m excited to see these two worlds come together and embrace with the Huawei watch. The watch design combines a classic, good-looking design with the latest technology, so I have everything I need at my fingertips.“
Sean O’Pry, model, said of his experience: “The watch shoot was amazing – special things happen when Mario Testino is in the room and this campaign was particularly exciting because Karlie was also involved. I wear a watch as a classical statement, one that says I value my time. The Huawei watch is the first classically designed smartwatch that matches up with the connected world we live in, embracing both fashion and technology and I’ve really enjoyed working on this campaign.”
###
Availability and Accessories
Huawei Watch will be available in more than 20 countries and regions, including United States, United Kingdom, Argentina, Australia, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Japan, Norway, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, United Arab Emirates.
For more information, please visit: consumer.huawei.com For regular updates on Huawei Consumer BG, follow us on:
Facebook: facebook.com/HuaweiDevice Twitter: twitter.com/HuaweiDevice Google+: google.com/+HuaweiDevice YouTube: youtube.com/HuaweiDevice Flickr: flickr.com/HuaweiDevice
About Huawei Consumer Business Group
By 2014, Huawei’s products and services have covered more than 170 countries, and a third of the world’s population. Huawei’s shipments of smartphones ranked third in the world in 2014. Huawei has 16 R&D centers have been set up in the US, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of three businesses within Huawei, covering smartphones, mobile broadband devices, home devices and cloud services. Based on more than 20 years of Huawei’s expertise in the telecom industry, built on Huawei’s global network, worldwide operations and business partners, Huawei Consumer Business Group is dedicated to providing the latest technology to the consumers and bringing the joy of technological advances to people all around the world. Huawei acts on its word and fulfills dreams. For more information please visit: www.consumer.huawei.com

Display
• 1.4-inch full circle AMOLED display
• 0.6mm bezel
• 400 x 400, 286ppi resolution
• Scratch-proof sapphire crystal lens
Dimensions
• 1.4 inch watch face diameter
• 11.3mm thick
Weight
 61g with leather strap
 96g with stainless steel mesh strap
 131g with Stainless steel link strap
Operating System
 Android 4.3+
 iOS 8.2+ *
 Supports OTA updates
Connectivity
• Bluetooth 4.1 BLE
• Maximum10m Bluetooth range
• Wi-Fi
Huawei Watch Factsheet

Memory
• 512MB RAM + 4GB Flash
Battery
• 300mAh
• 1.5 day (32 hours active, 8 hours asleep)
• 75 minutes charging time
Water resistant
 IP67
Sensors
• Gyroscope + Accelerometer
• Heart rate sensor (PPG)
• Barometer
Software
 Message notifications (calls, texts, emails, SNS, Google Hangout)
 Voice interactions
 Google Now
 Maps
 Sports and health
 Music playback
 Third-party apps from Google Play Store
Watch faces
 40 watch faces pre-loaded
 Classic, digital or sporty
Straps
 Stainless steel mesh, stainless steel link or leather
 Compatible with 18mm standard straps
Color
 Stainless steel case
 Black-plated stainless steel case
 Rose gold-plated stainless steel case
*Supported features may vary between Android and iOS.