Smartphone sales appear to be slowing, and it seems that the biggest smartphone market – China – has hit saturation point. Some 30% of all smartphones sold in the world are sold there, so when something happens in that market it has a profound impact on the figures.
The Gartner figures make grim reading for Blackberry, who’ve seen their worldwide smartphone share drop from 0.7% (2014 Q2) to 0.3% (2015 Q2). Windows Phone market share also dipped – down from 2.8% to 2.5% in Q2 compare to last year. However, despite Android hitting an 82.2% share, that was down too and Android saw its lowest year-over-year growth.
Apple saw their OS share rise from 12.2% to 14.6%, so if you add things up you can see that 96.8% of smartphones sold are either iPhone or Android powered.
Wowser.
As for manufacturers it’s only really Samsung and Apple at the top of the handset figures. Samsung have a worldwide share of 21.9% (again, down on the Q2 figures for last year – some 26.2%) and Apple have a 14.6% OS share (the same as their handset share).
Meanwhile Huawei has grown their share – from 6.1% in Q2 last year to 7.8% to Q2 this year, followed by Lenovo, Xiaomi and… hey – anyone remember a company called HTC? 🙁
Worldwide Smartphone Sales to End Users by Vendor in 2Q15 (Thousands of Units)
|
Company |
2Q15 Units |
2Q15 Market Share (%) |
2Q14 Units |
2Q14 Market Share (%) |
| Samsung |
72,072.5 |
21.9 |
76,129.2 |
26.2 |
| Apple |
48,085.5 |
14.6 |
35,345.3 |
12.2 |
| Huawei |
25,825.8 |
7.8 |
17,657.7 |
6.1 |
| Lenovo* |
16,405.9 |
5.0 |
19,081.2 |
6.6 |
| Xiaomi |
16,064.9 |
4.9 |
12,540.8 |
4.3 |
| Others |
151,221.7 |
45.9 |
129,630.2 |
44.6 |
| Total |
329,676.4 |
100.0 |
290,384.4 |
100.0 |