You’d have thought that if no one knew how to pronounce your name it would make things a little difficult. It kinda makes it tricky to spread news if no one can remember what your company is called. Hoo-wa-way? Hoo-way?
Either way, Huawei aren’t letting that hold them back, and they’re making huge progress!
Anyway, I digress. Huawei have made quite a big partnership here in the UK, they are the new official smartphone partners of Arsenal FC.
From now till the end of the 2015/16 season they will be getting quite a bit of exposure. It’s perfect timing for Huawei since right now (and this is painful for me to write as a Spurs fan) Arsenal are favourites to win the Premier League this year. No doubt Arsene Wenger will be calling all his friends to brag about it using some sort of Huawei device (probably not). Maybe, being partners, Arsenal will now be privy to the industries greatest secret, how do you actually pronounce Huawei?
Huawei and Arsenal Announce Global Partnership
Premier League Club Chooses Huawei as Official Smartphone Partner
[London, United Kingdom, 20 January 2014] Huawei, the leading global information and communications technology (ICT) solutions provider, and Arsenal Football Club today announced a new partnership, which will see the telecommunications specialist become the Official Smartphone Partner of the north London club on a global basis.
Huawei and Arsenal announced the global deal, which lasts until the end of season 2015/16 at the Arsenal Training Centre in Colney, Hertfordshire, with members of the first team including, Aaron Ramsey, Lukas Podolski and Mesut Özil along with manager Arsène Wenger. The partnership will be officially unveiled to supporters at the Emirates Stadium in London before the Premier League clash with Fulham Football Club on Saturday, January 18, 2014.
The deal brings together two high performing organisations with a global presence; Huawei, a global technology and communications market leader, and Arsenal FC, one of the world’s biggest football clubs.
Tom Fox, Chief Commercial Officer at Arsenal Football Club, said: “We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement. Huawei is a genuine leader in its field serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.”
The partnership will see global collaboration between the two brands, with Arsenal FC’s officials and players taking part in Huawei’s communication and promotional activities both in the UK and overseas.
Mark Mitchinson, Executive Vice President at Huawei Technologies UK, said: “Huawei is delighted to partner with Arsenal, one of the world’s leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years.”
The partnership will also include exclusive offers, content and brand presence during Arsenal matches, as well as through the Club’s digital and social media platforms. In addition, Huawei will have access to the Club’s extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.