Well after a long wait, we brought you EE’s 4G price plans as soon as they were announced and… well its fair to say the response hasn’t been universal acclaim, due almost entirely to the thorny issue of data allowances.
PC Pro have managed to get an interview with EE’s Chief Marketing Officer Pippa Dunn and put some of the concerns people have raised directly to her.
There’s a link below to the full interview, so I’ll just paraphrase here, but the jist is EE think their pricing is correct because on their 3G network “most people only use 380MB a month”. Hmmm, so that new increase in data speed won’t tempt people to download more then?
When questioned about T-Mobile’s “Full Monty” tariff, sold as “unlimited”, Pippa revealed the average data usage was 1.5GB for Full Monty customers, which on EE’s new tariff, if data consumption remained the same, would suddenly cost £46 a month.
I’ll be honest, it doesn’t sound that tempting to me!
But what do you think?
Link – PC Pro EE interview