Opinion: Nice one Nokia But It’s Just Not Enough

Opinion: Nice one Nokia But Its Just Not EnoughSo, the hype is over and the revelation of the new Nokia Lumia handsets has happened.  The Lumia 920 and 820 have been officially unveiled and are all shiny and new.  Are they enough to save Nokia?

Running with a dual core processor with a 4.3 or 4.5 inch screen, and with a maximum of 32gb onboard storage the two handsets hardly set the world alight.  The standout feature is of course the camera with its floating lens but is Nokia really staking its entire future on a super duper camera?

Let’s not forget that this is a company whose share price is valued as junk, whose market share is sliding faster than a Las Vegas pole dancer.

Yes the handsets come loaded with Windows Phone 8 but let’s face it, the competition here is Android (the biggest mobile OS) and Apple (the slickest marketing machine and most dedicated fanbase).  Without something spectacular you don’t stand a chance.

Unfortunately spectacular is not a word I would use for the latest Nokia offerings, in fact I have seen various descriptions ranging from “distinctly average” to “last years hardware.”  The plain fact is that there is nothing that makes them stand out from the crowd.

With no word on pricing or availability what is going to make anyone wait for a Lumia 920?

Certainly not apps.  One of the biggest complaints around Windows Phone has been the lack of apps.  Nokia had a chance to get people drooling and waiting with baited breath for their new handsets to be released.  They could have announced that developer x was on board and developer y was actively publishing apps galore, instead we had nothing.  Not a dicky bird.

As Leigh commented yesterday, the market reflected this announcement with a big thumbs down and at time of writing the share price is down another 3.5% .

Nokia, it certainly feels like you have had your chance to sit at the top table, its time to step aside and let Blackberry have their turn!