Sony Mobile, now that they’ve dropped the “Ericsson” part, have launched a new marketing campaign for their new Xperia device. It’s not, as you may expect, a flashy campaign with random shots of people running through the rain and showing how “connected” they are with their family, social networks and email.
No.
Instead, Sony have asked kids to use their imagination. Director Wes Anderson brought one boy’s vision to life in this video…
http://www.youtube.com/watch?v=HMnlfPvd5AI
Links – YouTube – Xperia S Up close
Hoping to see this imagination actually in sync with the phone when it hit the markets