Giffgaff – Have they turned a corner?

Want a mobile? The selection is insane. Want a plan? The choice is endless. MVNO’s – aka “virtual  networks that use other networks” are on the rise and they’re proving popular with those wanting a greater selection and less tie-ins.

The boys at Giffgaff who continuously surprise us with amazing SIM card deals are still feeling the love, despite their recent data changes. Their new advertising campaign, which we mentioned a few days back, compares those locked into contracts with battery hens. It even features Keith Harris and Orville… Oooh I hate that duck.

So, what’s been happening at Giffgaff? Well, after receiving a fair bit of criticism for slow responses and other issues they’re chucked £1.5 million into their systems and have added more call centre staff after a strong period of growth. From what we’re seeing, people are looking to cut costs by breaking out of contracts and switching to SIM-only plans that can offer better value for money. Without the mobile subsidy, plans start at just £10 for 250 minutes, unlimited texts and unlimited web.

Here at Coolsmartphone we regularly use a Giffgaff SIM (which uses the O2 network) when testing handsets and perhaps the best part is the community, who chip in with advice, assistance and earn cash from recommendations.

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  • Guest

    Great ad! LOL

  • Harald

    Oh.. come on.. Giffgaff is not using O2 network, they’re O2.
    All Giffgaff employees being employed by Telefonica UK, O2 network operator and they’re using O2 facilities. Just check giffgaff web page, they admits it.Moreover: domain is owned by O2, just check whois info… etc. etc..