OK, over Christmas we lay it on the line. Windows Mobile has to become more consumer-focused to survive. It seems that Microsoft are already listening, announcing on Tuesday that they’ve hired Todd Peters from Staples to be VP of Marketing in Windows Mobile. He’s charged with pushing Windows Mobile into the consumer space.
Microsoft are also helping to market and distribute Zumobi, currently a free program for sharing and accessing web-based content on your phone. It looks like this, however it seems that Microsoft will be simply adding the free program to their site as a download. The announcements do point towards a definite swing in priorities for Microsoft, with Scott Rockfield, Group Product Manager of Windows Mobile, stating..
“We are definitely moving into making Windows Mobile come alive for the consumer”
Let’s hope things grow from here.
Link – microsoft.com