IDC reports on Mobile Market

IDC reports on Mobile Market has reported a slow quarter for renewals and new subscribers in the mobile sector. Networks have been trying different products, however the industry is now realising that replacements and upgrades are harder to compete in that a new subscriber driven market.

Andrew Brown, program manager for European Mobile Devices at IDC said, “Although leading vendors have become increasingly adept at lowering their cost base and targeting end users, increasing saturation means that new technologies are failing to stimulate greater demand among new subscribers for mobile phones in Europe, in what has essentially become a highly competitive renewal market.”

The story also compares the fate of each handset manufacturer – showing the much-talked-about Motorola (who will hopefully be announcing a Smartphone soon on Orange), is losing share slightly but has a promising future.

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