Three new handsets were announced by HTC today at the MWC 2016, namely 530, 630 and 825 as part of the Desire range. The new handsets have been inspired by urban street wear and are designed to bridge the gap between fashion and consumer electronics. Using a specially created micro splash effect on the polycarbonate shell, every single phone is both personal and unique.
The striking designs gives the consumer to get a choice of colours, Stratus White Remix with duo colour micro splash and Graphite Gray Remix with gold micro splash for the Desire 630 and 825, and Graphite Grey and Solid Stratus White block colours for the Desire 530.
“HTC has built its reputation on pairing industry-leading design with smart features”, said Chialin Chang, President of Sales, HTC. “But with customers also seeking personalisation, and individuality in addition to treating their phones as fashion accessories, we have needed to create something different. So today we’re launching the most unique Desire devices yet.”
In the sound department, the Desire 630 and 825 are Hi-Res Audio certified and feature HTC’s revolutionary BoomSound with Dolby Audio™ technology. Combined with audio playback, that is four times more detailed than CD quality. In select regions, for which UK will properly fall into, the Desire 630 and Desire 825 will also come bundled with a Hi-Res headset that delivers higher fidelity music straight out of the box.
In the camera department, HTC have designed the new Desire handsets with a 5MP front facing camera and Auto Selfie and Voice Selfie Modes, that allow you to snap away without pressing a button. The integration of Live Make-Up on the Desire 630 and 825 ensures that you can touch up your face so that it always looks as good as your phone. An 8MP rear camera on the HTC Desire 530, a 13MP on the Desire 630 and Desire 825 and built-in BSI sensors that increase the amount of light captured in order to achieve better photographs.
The Desire 825 introduces a new concept to HTC, namely the HTC Sensor Hub. Always on, HTC Sensor Hub records your activity, gestures and dynamic movement, providing real-time stats that can be automatically linked to some of the most popular fitness tracking applications, including Runtastic Running & Fitness, Runkeeper, Endomondo Running and Walking, and Google Fit.
The HTC Desire 530, 630 and 825 will begin rolling out both at retailers and at htc.com, from March 2016. The HTC Desire 530 will be ranging in the UK – UK stockists and pricing to be confirmed at a later date.
HTC Desire 530
SIZE: 146.9 x 70.9 x 8.3mm1
DISPLAY: 5.0 inch, HD 720p Super LCD
- Android™ 6.0 Marshmallow with HTC Sense™
- Qualcomm® Snapdragon™ 210
- 4 x 1.1 GHz
- Total storage: 16GB, available capacity varies3
- RAM: 5GB
- Expandable: microSD™ expansion supports additional memory cards up to 2TB (optional cards not included)
2G/2.5G – GSM/GPRS/EDGE:
- 850/900/1800/1900 MHz
Varies by region
- 850/900/2100 MHz
Varies by region
- FDD: Bands 1, 3, 5, 7, 8, 20, 28
- Support for Cat 4 LTE™
- Nano SIM
- Ambient Light Sensor
- Proximity Sensor
- Motion G-Sensor
- GPS/AGPS + GLONASS
- MicroUSB 2.0
- Bluetooth® 4.1
- Wi-Fi®: 802.11 b/g/n (2.4GHz)
- NFC (availability varies by region)
- HTC Connect™ for wirelessly streaming media from the phone to compatible multi-room audio systems, TVs, portable speakers and home entertainment systems
- HTC BoomSound™ profile for headset
- 8MP with auto-focus and BSI sensor
- f/2.4 aperture
- Modes include HDR, Face Beauty and Panorama
- 5MP with BSI sensor
- f/2.8 aperture
- Modes include HDR, Auto Selfie, Voice Selfie
- Capacity: 2200mAh
- Extreme Power Saving mode
- Quiet ring on pick-up
- Pocket mode
- Flip to mute