It’s always a dangerous phrase. Say “unlimited data” to potential customers and, love it or hate it, a number of them will really push that to the limit. That’s what MVNO TalkTalk are doing, in a giffgaff-esque 30-day SIM offering which offers unlimited everything for £12 per month.
Using the Vodafone network, TalkTalk are also keen to draw your attention to their fixed-line broadband services, delivering “100% totally unlimited broadband as standard on all packages” without any “download limits or slowing down at peak times”. They then point towards this new “All-in SIM”, which you slot into your existing mobile for worry-free browsing, calls and texts on a rolling monthly contract.
Sounds good, but there is a little gotcha in the T’s and C’s for the mobile offering, which will see “streaming movies to your phone, downloading large files to your phone or making excessive numbers of calls” getting penalised. This is slightly at odds with the broadband “totally unlimited” offer with “no slow down”, and could see you being asked to reduce usage or having your package revoked. There’s no tethering, and this is 3G data only – don’t expect 4G. Another little caveat? You have to be a TalkTalk customer already (mobile/landline/broadband) to get this. If you’re planning on watching streaming movies all day long, this probably isn’t for you. For everyone else though, this really does tick a lot of boxes.
Further details can be obtained on mobile.talktalk.co.uk. Despite being more attractive to existing and new TalkTalk customers, they’ve already grabbed a 13% market share of new SIM-only connections in March and they’ve got a lot of half-price deals on existing SIM-only plans too.
TALKTALK LAUNCHES BRITAIN’S LOWEST PRICED UNLIMITED MOBILE SIM
New All-in SIM provides unlimited data, minutes and texts for just £12 a month
27 April 2015 – TalkTalk has today launched Britain’s lowest priced unlimited SIM-only plan. For just £12 a month, customers can stream, surf, talk and text to their heart’s content without the worry of running up a hefty bill. The 30-day rolling plan is available to new and existing TalkTalk broadband customers and offers a saving of £270 compared to Three’s equivalent unlimited package over 18 months.
As well as beating other mobile operators’ unlimited plans, TalkTalk’s All-in SIM offers more data, minutes and texts for £12 than any other provider. The typical £12 a month mobile plan includes caps on calls and data usage, providing poor value for money in comparison.
The new All-In SIM builds on TalkTalk’s range of unlimited products. TalkTalk is the only UK provider to offer 100% totally unlimited broadband as standard on all its packages. There are no download limits or slowing down at peak times and customers can use as much of the internet as they want without being charged extra.
“We’re revolutionising mobile with our new unlimited SIM,” said Tristia Harrison, TalkTalk’s Managing Director for Consumer. “We’ve successfully driven down the average cost of broadband and TV packages in Britain, giving millions of families more for their money. Now we’re doing the same for mobile.
“Savvy shoppers are realising that a separate mobile package costs significantly more than taking it together with their broadband and TV. And our great value All-in mobile SIM isn’t just for people streaming and downloading day in day out. For those simply after the best price, this is an unbeatable deal.”
TalkTalk Mobile has grown rapidly, taking a 13% market share of new SIM-only connections in March. In December, TalkTalk added a free SIM worth £90, offering 100 minutes, 250 texts and 200MB of data a month to its Plus TV, broadband and anytime calls package. The deal was met with an overwhelming response and today around half a million customers are taking advantage of the value provider’s low cost mobile plans.
TalkTalk continues to offer its pay monthly SIM and smartphone plans starting from £3.95 a month. All TalkTalk Mobile plans include built-in savings features including free calls between family members linked to the home account and theTalk2Go calling app, which allows customers to use their landline minutes on their mobile.