HTC to push out more affordable phones

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The company that brought us the Orange SPV, Desire, Hero and Wildfire is having a few money issues at the moment. HTC, until fairly recently, had a huge range of phones and pretty much everyone owned one or knew someone that did.

Last year we saw a big change in direction, as the company concentrated mainly on a single handset – the HTC One. Their mantra at the time was to stop spreading themselves so thinly and to produce one epic and well-crafted phone. Just a few months before, HTC CEO Peter Chou told us that the company was to stop making affordable / cheap phones as it would “destroy” the brand…

We insist on using better materials to make better products that offer premium experience. Many consumers like that.

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When the HTC One launched it was, as stated, a premium experience. However, more recently we’ve seen cheaper handsets like the Desire 300, the Desire 500, the Desire 601 and more.

Today Reuters have shown the company doing a bit of a U-turn, with Chairwoman Cher Wang now stating..

The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market.

This will send mixed messages to investors, as the company seems to be switching back to the course they were originally on before the HTC One was planned.