What do you do if your competitor is due to announce a new phone today?

If you were part of the LG Mobile device team I’d imagine you’d be panicking today. The whole world awaits the next Galaxy device from Samsung and you and you’re team would be wondering what to do.

What do you do if your competitor is due to announce a new phone today?


Then they remember they have access to the billboards above the Samsung ones in New York. A little bit of clever design work and you now have a huge advert with the LG logo on the top.

Nice work LG. It might stop on or two people buying an S4, probably not though.

Source – Engadget

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  • weirdstuff

    Haha, love it!

  • Eric

    Isn’t this what Samsung used to do to Apple?
    Surprised Samsung need to advertise here, every single website is following it, even BBC news has article on their front page.