Nokia gets caught faking advert for the Lumia 920

So you’ve seen the coverage of the Nokia 920.. you’ve seen the details of the new hardware, the fancy screen, new dual core processor and the improved camera.

Unfortunately it seems Nokia’s own advert for a key feature, OIS (Optical Image Stabilisation) was faked, or at least unfairly enhanced.


During the video, which implies the video is being filmed on the Nokia 920,  in a reflection there is clearly some sort of filming rig, rather than someone holding a mobile phone. Watch below, 28 seconds in….

http://www.youtube.com/watch?v=cimDfEIEiu0

How on earth this got past the PR department is beyond me, particularly after the disappointment of the camera not being the same PureView device we saw previously in the Nokia 808. Not what Nokia needs right now, that’s for sure.

Ultimately, it may not matter. the camera on the 920 may be excellent, but potential customers will no doubt will see this is an attempt to pull the wool over their eyes.

Nokia gets caught faking advert for the Lumia 920

UPDATE – Nokia have now contacted TheVerge and admitted the adverts were not shot using a 920, they were merely intended to demonstrate the benefits of OIS.

How about backing that up with some real world examples from the 920 then, Nokia?

Nokia gets caught faking advert for the Lumia 920

Link – TheVerge

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  • Bob

    They’re certainly not the first company to do this sort of thing. I recently watched an ad for a camera (I forget which make) and the person using the camera was jumping around. swinging the camera all around and the images were perfectly clear, not a hint of motion blur.

  • Anonymous

    I see it every time I see a Siri commercial

  • Well I’m truly disappointed, when they us a rig with a 920 vs “something else” to shoot video then SAY that awesome video on the right is from the 920 when its not is an outright lie in my opinion. I want to see actual footage not a bloody representation! What about the cool bit in the gallery where it erased people moving about? Was this fake too? And the night time shots? was any of it done with a sodding 920?
    Gutted

  • Link here – vid 28 seconds in…. billy basic mistake that one…
    http://www.engadget.com/2012/09/05/lumia-920-pureview-video-filmed-with-different-camera/