Recently we published an article about how most of the power usage of free Android apps actually goes towards displaying the ads. Angry Birds, for example, apparently uses “70% of it’s power draw to upload information and download ads”. Presumably it’s an even higher percentage for other less intensive apps which don’t actually tax hardware that much.
Now personally, if I use an app a lot, I’d rather pay for it. Both to compensate the developer and to get rid of the ads which, frankly, just annoy me. That’s before even considering battery life. This news would just make me even more likely to pony up the cash for an ad free version of an app. I’m still waiting to find an Android phone which lasts more than a day on a single charge and battery life is too precious for me to be wasting on ads.
Now, I don’t have the figures to back this up, but there does seem to be a general consensus that Android users are less willing to pay for apps than those on iOS. I spend plenty of money in both app stores but I’d love to know how our readers feel about this matter. So would you rather have free apps, or better battery life?
Link – Earlier story