All-you-can-eat data for everyone

All you can eat data for everyone

Three have just announced that from 7th October, their fabulous “All-you-can-eat” data policy will be available on ALL plans!


At a time when most networks are tightening up and reducing data allowances, Three’s One Plan stood out with its truly unlimited data. From 7th October Three will be introducing the “all-you-can-eat” policy to all their other plans. This means you will be able to get unlimited mobile data from £18 a month. The move follows the success of “The One Plan” and the all-you-can-eat data package for Pay As You Go customers.

Existing customers will be able to add “all-you-can-eat” data for an extra £3 a month. Great news if you’ve recently taken out a cheap contract with 3 recently and were worried about your data allowance.

One caveat though, only the One plan will allow tethering, that’s still the one to go for if you want to use it will a laptop.

The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device.

Three have already checked into usage on their network. They’ve found that their iPhone 4 customers were using on average 488MB of data in February, but by August this had shot up to 1.2GB. Thomas Malleschitz, Manager Director at Three, stated…

Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.

Link – Three Press Release>

Three extends all-you-can-eat mobile data offer to every customer.

Freedom and peace of mind for smartphone customers for just £3 extra per month.

London 27/9/11: From October 7th all of Three’s new and existing contract smartphone customers will be able to enjoy the freedom of all-you-can-eat data for just an extra £3 per month.

The move extends Three’s mobile data offer, giving complete peace of mind to its smartphone customer base. It follows the success of all-you-can-eat (AYCE) data on The One Plan contract, launched in December 2010, and a £15 bundle deal including all-you-can-eat for PAYG customers, launched in March 2011.

The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device.

Statistics from Three also show that the amount of data customers are using each month is continuing to grow rapidly. For example the average quantity of data Three’s iPhone 4 customers were using in February this year was around 488MBs per month. By August that number had shot up to almost 1.2GBs.

“The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month,” said Thomas Malleschitz, marketing director at Three UK.

“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”

So downloading apps, browsing the web, checking out the latest music or YouTube clips, shopping, emailing, keeping up to date with the news, booking a restaurant, using an internet map to get there, and much more becomes hassle and worry free.

Three is also enhancing its most popular Talk & Text plans to offer the same generous allowance of minutes and texts, but with the addition of all-you-can-eat data.

The new plans sit alongside the existing Talk and Text contract handset tariffs, meaning customers can either choose the AYCE option or not.

The new Talk & Text plans, which start from £18 a month with a handset, are as follows:

Talk 300/500/900 with all-you-can-eat data

· 300/500/900 minutes or texts
· All-you-can eat data

Text 100/300/500/900 with all-you-can-eat data

· 100/300/500/900 minutes
· 5000 texts
· All-you-can-eat data

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