HTC have today launched a new ad campaign, further promotion of the “uuumazin” HTC HD2 and a new look website. A new brand slogan, “HTC – quietly brilliant”, has also been revealed and you can watch two of the new TV ads below. Both ads feature the Android-powered HTC Hero (Sprint US model, minus chin) although there’s promotion of the WinMo HTC HD2 within the YouTube channel and on their main page too.
The new brand and ad campaign shows how you can truly make a HTC phone your own. The “YOU” campaign focuses on you as the customer, and this shows through in the commercials below – the phones are hardly shown, the focus instead is on you.
This philosophy isn’t new – we’ve spoken to HTC bosses in the past and they’ve always been keen to make phones that you can mould into your life easily.
Link – HTC Press Release