Orange bags DEXT Exclusive and opens new fun store


Orange have just announced an exclusive – the Android-powered Motorola DEXT will be on sale today only on their network. The first of the handsets will only be available from the new Milton Keynes store, situated in thecentre:mk. It’s a new venture for Orange – their first ever UK Multimedia Store.


The store is designed to offer a new level of “engagement” between customers through a digital “playground”. The store itself has a bouncy rubber floor and cinema screen to add a sense of fun to the shopping experience. It’ll open today at 3PM and the DEXT will be available in side. The other 401 Orange stores will have the DEXT available tomorrow or shortly after.


Press releases below…


Links – Motorola DEXT announcementNew Multimedia Store



World’s first Motorola DEXT™ with MOTOBLUR™ on sale in UK this week – exclusively on Orange

Motorola DEXT™ on sale in Orange retail outlets from October 7th and Phones 4u from October 8th

Motorola DEXT™, the first Android™ powered device from Motorola and the first to feature the innovative MOTOBLUR™ 1 solution, will be on sale in the UK from this week.



Ranged exclusively on the Orange network in the UK, Motorola DEXT will be on sale in Orange retail outlets from October 7th and in Phones 4U stores from October 8th.



For those eager to experience the DEXT before anyone else, it will be on sale from 3pm at the opening of the Orange Multimedia Store in Milton Keynes on October 6th – Orange’s first Multimedia Store in the UK.

Launched globally in September, Motorola DEXT with MOTOBLUR manages and integrates communications — from work e-mail to social messaging activity — all to your home screen. Updates to contacts, posts, messages, photos and more are streamed together and synced from sources including Facebook, Twitter, MySpace, Gmail, LastFM and Yahoo and work and personal e-mail.



MOTOBLUR automatically delivers these updates to the home screen in easy-to-view streams so there is no need to open and close different mobile applications to keep up with the latest content.



Orange is offering the DEXT free to customers who take out a £34.26 per month, 24 month contract. The package includes 900 any network call minutes, unlimited texts, Orange Maps as well as inclusive anytime internet browsing so users can make the most of their mobile experience.



For more information, visit Orange stores, www.orange.co.uk/shop or Phones 4u stores, www.phones4u.co.uk



To experience DEXT with MOTOBLUR, please visit www.motorola.com/motoblur. For the latest product news and promotions, now you can also find us on Facebook and follow us on Twitter.



Motorola DEXT with MOTOBLUR



A QWERTY slider, Motorola DEXT is packed full of features including: * Touch screen capabilities * 5 megapixel camera with autofocus and connected to Facebook, Picasa, Photobucket or MySpace for easy uploading * Video speed of 24 frames per second for easy capture & upload to share with friends, as well as playback capability for your favorite YouTube videos 2 * A full HTML browser, 3G speed and Wi-Fi * A 3.5 mm headset jack for your own headphones and easily connect to your music, create your own playlist or discover new music by seeing what your friends are listening to on LastFM * Packed with Google Mobile Services: Maps, Talk, Mail, Voice Search, Integrated GPS for turn by turn directions and a rich HMTL browser * Access to thousands of apps through Android marketplace * A removable 2GB Micro SD card * Bluetooth capabilities3 Supports up to 32GB MicroSD for all of your photos, music and more









Orange Makes Multimedia On Your Mobile More Accessible With The Launch of New Store
Hat-trick of firsts for Milton Keynes


• The first Orange UK Multimedia Store opens today in thecentre:mk, Milton Keynes

• The world’s first Motorola DEXT™ with MOTOBLUR™* will be exclusively on sale at the new Milton Keynes store on opening day, before anywhere else in the world**

• It is also the first Orange store to feature a giant 70-inch cinema style screen and seating area, bringing multimedia to life


Milton Keynes, 6 October, 2009:
Orange launches its first ever UK Multimedia Store today, delivering a completely new dimension of multimedia services to the community in the area.


Situated in thecentre:mk, Milton Keynes, this one-of-a-kind concept store is unlike any of the other 401 Orange stores in the UK*** because it was designed specifically to encourage ‘engagement’ between consumers and the incredible range of multimedia technology that is available through Orange.


Sian Doyle, Director of Orange Retail said: “Milton Keynes offers the perfect venue to launch the first ever Orange Multimedia Store. Its young demographic and forward-thinking population plus the estimated potential 297,000 mobile users in the city, tells us there is high demand for the latest mobile, broadband and digital solutions. Also, as a sign of our commitment to the Milton Keynes area, we were able to have the much anticipated Motorola DEXT™ with MOTOBLUR™ available exclusively on opening day, a day before it goes on sale anywhere else in the world.”


The mobile market is changing rapidly, with devices and the services operators provide evolving all the time giving you access to a wide range multimedia on the go. The Orange Multimedia Store in Milton Keynes brings the best of mobile multimedia together, creating a ‘live’ experience of what can be accessed and achieved through the mobile.


Popularity of Multimedia on your Mobile


The demand for such an advanced store is backed up by the surge in the popularity and consumption of digital media. Orange’s fifth digital media index shows a ‘digital media boom’ in data usage across mobile phones especially in the area of entertainment and social networking, which increased by 129% in 12 months. Dongle use increased by 4,125% while music and video downloads via mobile have increased by 38% in the last six months alone.


The Milton Keynes Multimedia Experience


The Orange Multimedia Store in thecentre:mk is a digital ‘playground’ – ranging from its giant 70-inch cinema style screen and seating at the front of the store to the bouncy rubber floor when you first walk in. The seated area has been created for new product demonstrations, basic education workshops and film previews, as well as offering it to the local community as a unique platform for endless possibilities, such as book signings and product launches.


The store will also feature live handsets for customers to engage with all the services available from Orange while the showcase screen on the main wall, which is one of the biggest in the UK, is the place where all the mobile technology available in store will be brought to life on a large scale.


This screen will also play host to two of the stores most unique interactive features.
1. A giant virtual Mexican Wave which will be made up of customers filmed in store via mobile devices.


2. From launch day, people are also being invited to send in pictures of ‘what symbolises Milton Keynes’ to feature on the screen, creating a ‘PhotoClock’, which will display images at the time they were taken / sent from anywhere in Milton Keynes.


Not only is the store packed with state-of-the-art features, it also has a team of experts in store to help bring all these interactive elements to life.


Cherry Peters, manager of the new store said: “Advances in digital media are staggering and increasingly becoming an essential part of our everyday life. Therefore, the need to keep up has never been greater, which is why Orange has created a fun and entertaining centre for all to enjoy whether you’re a tech savvy teen or less aware of what your digital devices can offer to make your life easier.”


The launch of this store will coincide with the exclusive unveiling of Motorola’s highly anticipated DEXT™ with MOTOBLUR™ the only solution that automatically manages and integrates all of your communication, from work e-mail to social messaging activity — all to your home screen in easy to manage streams. Milton Keynes will be the first place in the UK to showcase the Motorola DEXT™ with MOTOBLUR™.


Orange’s Multimedia Store will open to the public on Tuesday 6th October at 3pm and can be found at on Midsummer Arcade, in thecentre:mk.

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Motorola DEXT available tomorrow on Orange