Greenlight Wireless today announced that its Skweezer service, which optimizes Web content for handheld devices, has been incorporated into the “Toyota Hub” mobile computing portal created by Toyota France.
Skweezer’s content reformatting technology is employed whenever users surf the Internet through Toyota’s PDA-oriented Hub service. Toyota’s “private label” Skweezer has been completely re-branded to integrate seamlessly with the distinctive look and feel of the Toyota Hub and includes custom features such as a Google search bar, French language user interface, and Toyota-oriented featured links. Skweezer is also fully integrated into the Hub’s customer acquisition system, operated by Acticall and Mobile & Permission, which automatically creates a Skweezer account for each new Hub user without requiring a separate sign up procedure.
Toyota Hub is a telematics service that combines mobile computing with the latest Toyota models, enabling consumers to access exclusive content including entertainment, roadside assistance, and GPS navigation. Automobiles can be equipped with an in-dash cradle for QTEK 9090 or S100 Pocket PC devices sold directly by Toyota, featuring mobile phone, digital camera, and GPS navigation functionality. This hardware component is optional, as Toyota customers can also access the Hub using their own handheld device. Toyota Hub is a subscription-based service that costs 25€ per month and is currently only available in France, however the service will be expanded to other European markets throughout 2005.