Remember Mobile World Congress? I certainly do. Let’s be honest, we here at Coolsmartphone don’t have the same budget as The Times or The Guardian, so I ended up stopping in a camper van, parked up in a local street. It was definitely an … experience.
However, we covered everything. Almost.
One company that I literally dashed to see on the final day was Doro. They’re the global leader in the “senior mobile phone market” and produce smartphones plus feature phones. We’ve covered and reviewed a lot of their kit and today they’re announcing the availability of their new Doro 6050.
We got to play with this £90 2G handset back in February and, despite the fact that it doesn’t have anywhere near the spec list of a smartphone, the clamshell / flip design brought back some happy memories. Why? Well, I guess I used to enjoy the satisfying “clap” as I ended a call. Great for arguments. With modern smartphones you’re left fumbling around for the “End call” button .
The Doro 6050, as you can hopefully see from our shots, has a second screen on the outer shell and an intuitive user interface to simplify the phone. It means that owners can select “action based commands” and then be taken through processes step by step. Doro have found that this works better for their customers and follows their thought process.
Winning the Red Dot Award for Product Design, this is also extra loud with clear sound (and Hearing Aid Compatibility). To ensure you don’t drop it there’s also a soft touch surface for better grip. It comes with a 3 megapixel camera with flash and there’s shortcut keys into favourite contacts, text messages and more.
Full press release below. Buy from Doro and “other retail outlets”.
Doro 6050 feature phone, winner of the Red Dot Award for Product Design, is now available for purchase
London, May 16th, 2017 – Doro, the global leader in the senior mobile phone market, has announced that the Doro 6050, its latest feature phone, is now available to purchase from stores and online at a RRP of £90. The 2G feature phone, which has received the Red Dot Award for Product Design, includes an intuitive new user-interface (UI) and boasts a range of easy-to-use features to facilitate an active and mobile lifestyle, no matter someone’s age.
The Doro 6050 is equipped with an action-based UI in response to a similar and successful version installed in Doro smartphones. The UI allows users to choose from a traditional menu or one that simplifies further with action based commands to take the user step by step through the task they want to complete.
Receiving the Red Dot Award for Product Design is recognition of Doro phones’ specialist features and innovative design. The Awards’ judging panel is made up of an expert team which award the seal of quality for good design and innovation to the outstanding designs of the year. Doro has won the Award in a fierce competition involving 5,500 other entries this year.
In addition to all the usual features appreciated by seniors in Doro handsets, such as loud and clear sound, adjustable text size, well separated keys and an assistance button, the Doro 6050 is now equipped with an additional external screen that shows who is calling, what the time is and displays notifications that a message has arrived.
Key features for the Doro 6050:
· New intuitive user-interface and added software functions for users to select their own interface, depending on their needs
· Easy-to-use 3 Megapixel interpolated camera with flash and enhanced lens
· 2.8 inch internal and 1.3 inch external LED display with Caller ID to make taking calls easier
· Dedicated direct keys for favourite contacts, SMS, camera and torch
· Soft touch surface for a better grip so it can be handled safely
· Extra loud and clear sound with Hearing Aid Compatibility so that, even in noisy environments, senior users are able to hear and understand every conversation
· A blacklisting function that enables users to easily block unwanted tele sales or other annoying inquiries
Doro research* has found that although an increasing proportion of seniors are considering buying a smartphone, there is still high demand for feature phones, with almost 40 per cent of seniors saying they plan to buy a feature phone as their next mobile. When choosing their next phone, seniors are looking for an assistance button (66 per cent), loud and clear sound (55 per cent) as well as extra large keys (53 per cent). Doro has addressed the needs from its audience in the new Doro 6050 feature phone, providing the required hardware and software options for senior users.
Robert Puskaric, CEO of Doro Group, comments: “The Doro 6050, with an intuitive and action based menu system, offers a clear and user-friendly UI to improve the user experience. Its easy handling will especially excite senior users since it will allow for more independence and zest for life.”
Chris Millington, MD of Doro UK&I, adds: “The Doro 6050 is a fantastic update to the best selling and multi-award winning Doro PhoneEasy® 612. Clearly we want to continue the much appreciated features of the PhoneEasy® 612, such as the loud and clear sound, direct keys and ease of use but with some updated functions like a bigger screen and a better camera. It is our vision and our aim to enable seniors to lead an active and rich life – with the support of our devices.”