I’m proper tired after that whole cycling thing, so I’m disconnecting the mouth / brain filter for a moment. See, for me if you say “Bush” I think of this…
Bush hasn’t always screamed “quality” for me. Back in the day I had a Bush stereo and the keys fell off, the graphic equaliser didn’t work and the speakers were proper hopeless.
Let’s hope things have changed, because they’re now kicking out smartphones. Meet the Bush E3X. It’s quoted as being a “mid-ranger” and is priced at £199.95 from Argos. However, it has an octa-core CPU, 20 megapixel shooter featuring a Sony IMX sensor with flash at the back, 8 megapixel up front and a 5.5″ 1920×1080 pixels screen. There’s 4GB of RAM, 64GB internal memory and a microSD slot for more. It also comes with a fingerprint scanner which unlocks in 0.5 seconds, dual SIM slots and runs Android 6. Other specs include the 4G, WiFi and Bluetooth.
It’s exclusive to Argos and, well… for less than £200 it’s yet another disruptive handset with excellent specs at a very decent price. It seems to come with a rear plastic cover which I’m sure I’ve seen on another handset. It looks a bit like this Cubit phone
Bush E3X smartphone delivers premium features and world-class 21.5MP camera for under £200
UK technology brand Bush, by digital retailer Argos, has today announced the launch of the E3X – a premium smartphone that’s set to shake up the mid-range market. Featuring a 5.5” IPS display, class-leading camera and 64-bit octa-core processor, the E3X is designed for power users yet priced for all budgets.
Ideal for smartphone photographers, it features Sony IMX sensors and a 21.5MP rear facing camera with fast 0.3s focus. A wide-angle 8MP front camera with flash makes it a perfect for video calling and the selfie-generation, with both capable of full HD 1080p video recording at 30fps.
A Mediatek 64-bit octa-core processor and 4GB of RAM deliver premium performance for power users, with excellent clarity on offer through the razor-sharp 400DPI, 1920×1080 display. 64GB of storage, almost unprecedented at this price point, combines with microSD to ensure space is not at a premium, or alternatively the E3X can house a second SIM.
“The E3X redefines what consumers can expect from what is traditionally known as the ‘mid-range’ smartphone” said Alyson Lockley, Director of Marketing at Bush. “We’re really pushing the boundaries here to deliver a truly premium experience at a price that’s affordable.”
Building on these specifications is a rear-mounted fingerprint sensor with fast 0.5s unlock for added security and convenience. The latest Micro USB Type-C standard brings fast charging of the 3000 mAh battery alongside added convenience and faster data transfer.
Shipped with Android 6.0 Marshmallow, users will also benefit from improvements to Google’s OS, including Google On Top, native fingerprint support and smart battery management in a pure Android environment.
“With the E3X we wanted to deliver a smartphone that can appeal to everyone without compromising performance – from mobile gamers and power users to the selfie-generation and families” Alyson continued. “We’ve set a new standard for the mid-range market, and proven you don’t need to pay a premium price for a premium experience.”
Addressing the increasing demand for SIM-free devices, the Bush E3X is available exclusively at Argos from 5th August priced at just £199.95.