Have you ever wanted to get a weird looking pig thing on your text messages? No, me neither. Then again I am a thirty-something years old. However, if you are one of the cool kids and you like Emojis then listen up. Something called “Moomiji” will now allow you to send a Moomin to your friends.
What is a Moomin I hear you ask? If you are under 30 then you will probably have no idea. They’re a really big deal in Finland where they were created, honestly, you can’t go past a toy shop without them being in your face.
The TV show was aired back in the late 80’s early 90’s as a kids program I believe on Saturday mornings. It was based on characters created by Tove Jansson’s for his Moomin books and features all of the most popular characters.
The Moomin’s show is about to be revived in the UK, with a new 52-episode animation just announced with Endemol Shine. So, whether you are sitting back and watching memories of your childhood or discovering these adorable characters for the first time you can involve your friends and family by sending them messages with the characters from the show embedded.
The Moomiji app is available for both iOS and Android for £0.79
Moomin Characters launches emoji app for Android and iOS
Moomiji allows fans to ‘say it with Moomin’ using illustrations of favourite characters
Moomin Characters has today (Monday 11th April 2016) launched an emoji app which will allow Android and iOS users to send Moomin stickers from their mobile phones and tablets.
Compatible with most messaging apps, including Whatsapp and Link, the Moomiji app offers 24 different Moomin stickers based on original artwork from Moomin creator Tove Jansson.
Taking inspiration from Jansson’s critically acclaimed stories but combining them with internet culture, Moomin leading lady Snorkmaiden becomes the new ‘sassy girl’ in her stylish black bikini, for example, and mischievous Little My Laughs Out Loud – probably at the expense of one of her Moominvalley friends. There’s even a Moomiji for ‘facepalm’ as Moominmamma, dressed in her signature red and white apron, holds a hand over her eyes.
Other beloved characters to feature in the app include Moomin, Moominpappa, Snufkin, Sniff, the Mymble’s Daughter, Stinky and the Groke, representing emotions ranging from innocence and amazement to boredom and fear.
Sophia Jansson, niece of Tove Jansson and creative director of Moomin Characters, said: “Tove’s stories tackle big subjects like love, tolerance, family and adventure, so her original drawings provide all the raw materials needed to express a diverse range of emotions. What says happiness more than Moomin dancing in a field of yellow flowers? And who personifies flirtation more than the wide-eyed Mymble’s daughter?
“We’re hoping that existing Moomin fans are excited to ‘say it with Moomin’, but also that the emojis will be the perfect introduction to Moomin for the next generation – particularly with a new 52-episode animation just announced.”
Moomin Characters was set up by Tove and her brother Lars in the 1950s in order to deal with the floods of requests from would-be licensees keen to make Moomin dolls and other products based on Finland’s best-loved fictional family. To date, the original Moomin books have been translated in to over 50 languages and the brand extends from original songs to stage shows, a museum and the Moomin World theme park in Naantali, Finland.
The Moomiji app costs €0,99 (£0.79) and will be available to download from the App Store from midnight on Monday 4th April. For more information please visit Moomin.com