One of the great things about the big shows like IFA is that it provides the opportunity for OEMs, big and small, to reveal their wares.
Announced today were five new handsets from Haier.
Not heard of them? Me neither, but that’s because they are new to the smartphone world. In fact Haier have quite some form, just in other areas, having been a hugely popular and successful maker of home appliances. The 5 phones are all Android devices, sporting a variety of specs to suit all wallets and tastes.
Full details are in the press release below:
HaierPhone L60: high performance in an all-metal case
With a width of just 8 mm, the L60 is the slimmest model in the range. Its extra-large 5.5” (13.9cm) full HD IPS OGS (400 ppi, screen resolution of 1920*1080) screen combined with its 64bit octa-core processor allows the user to carry out any function with ease. The 13 megapixel camera with autofocus and double-flash means the L60 can capture special moments in HD. This brand new dual SIM, 4G category 4 compatible smartphone is equipped with a digital fingerprint reader to allow the user to unlock their device in complete confidentiality. The L60 features the latest OS Android™ 5.1, which ensures maximum functionality with the latest apps.
The user can also connect with other devices via various integrated functions, such as HotKnot technology, revolutionary in the wireless sharing of data, Bluetooth and WiFi. The DTS technology allows for a crystal-clear sound, whether it’s for phone conversations or watching videos. Memory is not a problem either, with 2GB of RAM and 32GB ROM memory. Finally, the rounded curves bring a refined and top of the range feel to the phone, combined with its ultra-resistant 2.5D tempered glass screen and metal casing.
TheHaierPhone L60 will be available in selected European markets from November 2015 at a suggested retail price €299.99 (incl. VAT). Available colours: grey, gold, silver.
HaierPhone L53: sophisticated colours and high-functionality
The HaierPhone L53 is 4G category 4 compatible, which increases connection speeds by up to 7 times than on 3G phones, thanks to ultra-high-speed broadband. The L53 has an ultra-resistant, 5” (12.7cm) IPS OGS 2.5D tempered glass QHD (540*960) screen for natural colours, better contrasts, and a larger viewing angle. Its 1.0 GHz quad-core processor runs seamlessly with the latest version of Android™ (Lollipop 5.1) to bring speed and efficiency to day-to-day use. In addition, the phone can receive SMS messages and calls at the same time on two different SIM cards, thanks to dual SIM card slots.
The HaierPhone L53’s technology is compressed into an ultra-thin casing, only 8.2mm thick. The ultra-resistant 2.5D glass casing on the back and the gold, silver or pink metallic pattern give the phone a sleek and modern design. In addition to the 1GB RAM memory and the 8GB flash memory, it is also possible to add a micro SD card (up to 32GB), meaning the user will never be limited by memory capacity. Finally, HotKnot technology means you can transfer data between screens without any network connection.
The HaierPhone L53 will be available in selected European markets from October 2015 at a suggested retail price of €149.90 (incl. VAT).
HaierPhone I51: ultra-thin with an extra-large 5” HD IPS screen
Equipped with a quad-core 1.3GHz processor, the HaierPhone I51 allows the user to gain fast access to the internet and any apps. Equipped with the latest OS Android™ Lollipop 5.0, the 5” (12.7cm) HD IPS OGS screen (resolution 1280*720) produces detailed and clear images, as well as a viewing angle of 178°, natural colours and striking contrasts. This particular model is ultra-thin at just 8.5mm wide and fits smoothly into your pocket. Furthermore, the phone can receive SMS messages and calls at the same time on two different SIM cards, thanks to dual SIM card slots.
With its 8 megapixel CMOS camera at the back and its 2 megapixel camera at the front, the user can easily capture any moment, and save it onto the built-in 8GB of flash memory. If the phone runs out of memory, it is possible to add a micro-SD memory card of up to 32GB. In short, this new HaierPhone is the new, elegant, must-have device.
The HaierPhone I51 will be available in selected European markets from November 2015 at a suggested retail price of €129.90 (incl. VAT).
HaierPhone L32: good price to quality ratio
The HaierPhone L32 has a 4.5” (11.4cm) IPS screen for better contrasts, natural colours and a larger viewing angle. This model is available in a variety of attractive colours (black, grey, red, white, gold and blue), which give the phone a stylish and modern look. The phone is only 9.3mm thick, and sports a honeycomb-style design on the back. The L32 is equipped with the newest OS Android™ software (version 5.1) and a powerful quad-core processor, which ensures maximum compatibility with the latest apps downloadable from the Google Play store and run multi-task smoothly.
Furthermore, the phone can receive SMS messages and calls at the same time on two different SIM cards, thanks to the dual SIM card slots. The L32 benefits from category 4, 4G connection to allow the user to connect to the Internet up to 7 times faster than on 3G phones. The phone includes a 5 megapixel camera at the front and a 2 megapixel camera at the back, meaning high-quality photos can be taken with ease.
This trendy and affordable phone will appeal to customers searching for a phone with the best price to quality ratio.
The HaierPhone L32 will be available in selected European markets from November 2015 at a suggested retail price of €119.90 (incl. VAT).
HaierPhone G33: the trendy accessory
The HaierPhone G33 has a 4.5” IPS screen, with an FWVGA resolution (480*854), for better contrasts and a larger viewing angle. This model is available in a choice of colours (black, gold or white), which complement the look of the ultra-thin phone (8.8mm in width). The 1.2GHz quad-core processors ensures the phone runs smoothly among different tasks. Battery life is not an issue, on standby it can last up to 369 hours if using just one SIM card, and up to 283 hours if using both. Equipped with two cameras (a 5 megapixel front-camera, and a 2 megapixel camera on the back) and with a flash memory of 8GB together with Micro-SD card (up to 32GB), taking quality photos is simple, as is sending them contactless to other devices using the HotKnot function.
The HaierPhone G33 will be available in selected European markets from November 2015 at a suggested retail price of €99.90 (incl. VAT).