Smartphone sales appear to be slowing, and it seems that the biggest smartphone market – China – has hit saturation point. Some 30% of all smartphones sold in the world are sold there, so when something happens in that market it has a profound impact on the figures.
The Gartner figures make grim reading for Blackberry, who’ve seen their worldwide smartphone share drop from 0.7% (2014 Q2) to 0.3% (2015 Q2). Windows Phone market share also dipped – down from 2.8% to 2.5% in Q2 compare to last year. However, despite Android hitting an 82.2% share, that was down too and Android saw its lowest year-over-year growth.
Apple saw their OS share rise from 12.2% to 14.6%, so if you add things up you can see that 96.8% of smartphones sold are either iPhone or Android powered.
As for manufacturers it’s only really Samsung and Apple at the top of the handset figures. Samsung have a worldwide share of 21.9% (again, down on the Q2 figures for last year – some 26.2%) and Apple have a 14.6% OS share (the same as their handset share).
Meanwhile Huawei has grown their share – from 6.1% in Q2 last year to 7.8% to Q2 this year, followed by Lenovo, Xiaomi and… hey – anyone remember a company called HTC? :(
Worldwide Smartphone Sales to End Users by Vendor in 2Q15 (Thousands of Units)
2Q15 Market Share (%)
2Q14 Market Share (%)