Want a rough, tough phone that’ll do all that clever smartphone stuff? A phone that won’t break merely by you looking at it, but will still let you keep up with your mates and their flashy smartphones?
Cat have a new smartphone on the way. It’ll sell for £399 from August 1st and it’s been drop-tested to 1.8 metres on concrete, The phone is scratch resistant, dustproof (IP67), waterproof (and has wet-finger tracking) plus it’s militry spec 810G – well tough in other words.
It has a 3000 mAh battery, is 4G capable and runs Android Lollipop. Other details include a “super bright” IPS 4.7″ qHD (540×960) screen with Gorilla Glass 4, an 8 megapixel rear camera with a 2 megapixel front and NFC. The handset is powered by a quad-core 1.1GHz Qualcomm MSM8909 CPU and it has NFC, Wifi, GPS, Bluetooth 4.1 and a 3.5mm audio port.
You’ll get 16GB of on-board storage (14GB usable), 1GB RAM and a microSD slot for more.
Cat tell us that this particular model is the toughest smartphone in their portfolio to date.
Head down to the press release below..
Announcing The Cat® S40 Refined Rugged Smartphone
4G Android Lollipop Handset Combines Great Looks with Exceptional Rugged Credentials and Strong Specs
July 28th 2015 -– Cat phones today announced the Cat® S40 rugged smartphone, a tough, durable device that looks as good as it performs. Designed to appeal to the growing rugged smartphone market, which saw over 10m units sold globally in 2014, the S40 is the toughest smartphone in the Cat phones portfolio to date.
A survey of smartphone users that now use a rugged phone, organised by Cat phones, revealed that 80% had damaged a handset in the last five years. Half had cracked or shattered the display, and just less than half had damaged a phone by accidentally dropping or immersing it in water. And about a third had components, covers or other parts of their devices break off, typically when dropped.*
Separately, focus groups with professional tradesmen and outdoor workers, emphasised that damaging handsets in demanding work environments is a common problem. More than half of those spoken to had cracked or broken their phone screen, for example. The perceived lack of attractive, rugged alternatives was a key reason for unsuitable devices being used even though many of those questioned had damaged their phones multiple times.**
The new Cat S40 has been designed to address these problems and appeal to the 85 million people working in construction globally, by combing superior rugged protection and smartphone performance while retaining the looks of a stylish must-have handset.
Stand-out features of the S40 include:
● Drop tested up to 1.8 meters onto concrete
● IP68 and exceeds Mil-Spec 810G – Water, Dust and Shock Proof
● Super Bright Display capable of being read in direct sunlight
● Large Capacity Battery
● Corning® Gorilla® Glass 4
● Glove-On Working Technology
● Wet-Finger Tracking Technology
● Waterproof warning sensors lets user know when the phone isn’t waterproof (and shows animation of how to correct this)
● Dedicated app store featuring the latest apps relevant to outdoor working and lifestyles (as well as full access to Google Play)
● Launches with its own range of Cat branded rugged accessories
“Too many people are being let down and left out-of-pocket by damaged smartphones due to them being used in work environments they were not built for,” says Oliver Schulte, CEO of Bullitt Mobile. “We recognised the need to use our expertise to launch a stylish, rugged smartphone that offers protection alongside style and performance. With the refined rugged design of the S40 we’re offering a device that looks great, runs the latest version of Android and offers the levels of protection our customers need.”
Retailing at 429 EUROS / 399.99 GBP the S40 will be launched in 60+ countriesfrom Aug 1st , more information available at www.catphones.com