In a recent interview with Arabian Business the Sony Mobile CEO Hiroki Totoki dropped a number of headline-worthy quoteable statements.
In the interview, Hiroki Totoki discusses the challenges Sony Mobile faces in the global smartphone industry, particularly the competition from budget brands and the internal restructuring.
One of the targets Sony Mobile have set themselves is to reduce running costs of the business by 30% by the end of 2016 and that also involves reducing the business unit headcount by 20%.
Totoki also takes time to make a point that Sony are not going to sell their mobile business, which has been a rumour since the large loss of 2014.
In that sense we will never ever sell or exit from the current mobile business.
So that should put the rumours to bed. I don’t know about you, but after that statement all I can think of is this.
There is no doubt Sony faces a large challenge in turning around its mobile business. We have recently seen Sony devices running on Mediatek chipsets and squarely targeting the low end, a big departure from the Sony of old. Here at Coolsmartphone.com we will be following the turnaround closely and hope to keep you informed on the developments.