After you’ve received it, simply charge it off a standard charge and then, when you’re out and about and in need of juice, you simply plug the thing into your phone to get some added power. Even better, you can pop into an EE store and swap yours for a fully-charged one if your EE Power unit is running low. Handy eh?
Inside the EE Power Bar is a 2600mAh battery and it’s guaranteed to recharge 500 times. There’s indicator lights to show how much charge is remaining and there’s a microUSB lead to charge the Power Bar (that takes about 4 hours) and also your phone in turn. You even get an LED torch so you can find your way in the dark.
Each EE Power Bar typically gives one full smartphone charge per use. The free EE Power Bar is available to all active EE customers with a mobile or EE broadband plan from today, so get going.
EE GIVES ‘POWER TO THE PEOPLE’: A FREE POWER BAR FOR ALL CUSTOMERS WITH UNLIMITED REFILLS IN STORE
· Exclusive customer reward scheme ‘EE Power’ launches today – April 16th – to ensure customers stay fully charged
· All customers offered a free EE Power Bar – a portable smartphone charger – which can be swapped for a fully charged one in all EE stores as often as needed
· Innovative ‘never ending power’ scheme is the latest initiative in the brand’s commitment to reward customers
London: 16 April 2015 – EE, the UK’s most advanced digital communications company, has announced the launch of EE Power – a free portable smartphone charger with unlimited swaps in store – available to all active* customers on mobile and broadband plans from today. The innovative scheme is designed to ensure that EE customers stay charged at all times with ‘never ending power’. EE Power is the latest initiative to demonstrate the brand’s commitment to reward all new and existing customers and forms part of EE’s plan to become the number one network for service.
From today, EE customers will be able to pick up a free Power Bar in any EE store by requesting a unique code via text. Once the EE Power Bar has been used to charge a device, customers can recharge the portable battery themselves or, if out and about, they can swap it for a fully-charged replacement bar at any EE store nationwide – for free and as many times as they like.
It has been just over two years since EE introduced 4G to the UK and network usage has grown exponentially in this short period. Video streaming and social media engagement now accounts for over 50 per cent of all data use on EE’s network as customers access more content on the move. However, this increased activity comes at a cost to battery life and recent research2 shows that there is a genuine consumer need for more power –
· Nearly 60 per cent of UK smartphone users claim their battery doesn’t last a full day
· Over half of all smartphone users wish there were more ways to charge their phone in public places – this rises to over 70 per cent of 18-24 year olds
Pippa Dunn, Chief Marketing Officer EE, said: “Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”
All eligible* customers have a chance to get their free EE Power Bar by texting ‘POWER’ to 365 to receive a promotional code. Texts cost 35p and customers can collect their free EE Power Bar by redeeming this code at any EE store across the UK. Each Power Bar typically gives one full smartphone charge per use.
For more information please visit www.ee.co.uk/EEPower
