MWC – LG Announce a stack of mid-range smartphones ahead of Barcelona event

These are either hot new handsets that LG wants to highlight several days before Mobile World Congress kicks off, or just some mid-range handsets that LG want to get out of the way. I’ll leave it up to you to guess which one it is, because LG have sent us a picture featuring all of them, and they’re bundled into one press release too..

MWC   LG Announce a stack of mid range smartphones ahead of Barcelona event

They include features which include “better grip” and LG admit that they’re aimed at the “mass market” but will include premium design and features. The models include the LG Magna, LG Spirit, LG Leon and the LG Joy, which will be available in 4G and 3G versions. They all look fairly similar, with “identical design hues” including metallic rear covers for the 4G models and plastic ones for the 3G models.

Screen size, CPU speed, camera and memory alter as you go through the range, with the LG Magna being at the top of the pile thanks to the 5″ HD (294ppi) screen, 1.2GHz quad-core CPU, 8 megapixel rear camera, 5 megapixel front and 8GB on-board storage with 1GB RAM.

Further specs below, but we’ll be in Hall 3 of Fira Gran Via in just a few days to get more detail at Mobile World Congress..

 LG Magna Specifications:

Display5.0-inch HD (294ppi)
Chipset1.2GHz Quad-Core
Camera8MP / 5MP
Memory8GB / 1GB
OSAndroid 5.0 Lollipop
NetworkLTE Cat. 4 / HSPA+ 21Mbps
Size139.7 x 69.9 x 10.2mm


LG Spirit Specifications:


Display4.7-inch HD (312 ppi)
Chipset1.2GHz Quad-Core
Camera 8MP / 1MP
Memory8GB / 1GB
OSAndroid 5.0 Lollipop
NetworkLTE Cat. 4 / HSPA+ 21Mbps
Size133.3 x 66.1 x 9.9mm


LG Leon Specifications:


Display4.5-inch FWVGA (220 ppi)
Chipset1.2GHz Quad-Core
Camera8MP / VGA
Memory8GB / 1GB
OSAndroid 5.0 Lollipop
NetworkLTE Cat. 4 / HSPA+ 21Mbps
Size129.9 x 64.9 x 10.9mm


LG Joy Specifications:


Display4.0-inch WVGA (233ppi)
Chipset1.2GHz Dual-Core
Camera5MP / VGA
Memory 4GB / 512MB
OSAndroid 4.4 KitKat
NetworkLTE Cat. 4 / HSPA+ 21Mbps
Size122.7 x 64.0 x 11.9mm



The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.

The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximising their display areas and minimising the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images.

The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body. The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.

With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognise gestures to 1.5 metres to accommodate popular selfie sticks. Glance View, which debuted on the G Flex2, lets users quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even while the display is off.

“LG’s new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”

LG’s new mid-range collection will begin its global rollout this week in select markets. Visitors to MWC 2015 will be able to experience all of LG’s newest products first-hand at LG’s booth in Hall 3 of Fira Gran Via.

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