We knew it was coming, but the announcement has still been a bit of a surprise for many. Details are still emerging currently, but we do know that there’s be “unlimited” storage via the Amazon Cloud Drive system and it comes with a 4.7″ screen and 13 megapixel camera.
A lot of features have been carried across from the Fire HD tablet, including the “Mayday” function that’ll give you a live helper when you get stuck with your phone. Other features include Prime Music for streaming and downloading music plus ASAP for viewing video content from the Prime Instant library.
Special camera technology up front will alter images on screen so that they appear differently depending on your view point.
The device also has something called “Firefly”. This is an image recognition application which, according to the spiel, detects and identifies more than 100 million items including songs, phone numbers – even a jar of Nutella.
Pictures of the device, which you can see here, reveal a “it’s not really Android” world where Amazon is in firm control of the experience, the purchasing of goods and the design.
There is, we have to say, absolutely no news about when or if this phone will be available outside of the USA. It’ll be available on July 25 and is an exclusive AT&T handset. You can pre-order it on www.amazon.com/Fire-Phone and the 32GB is available for $199 on a two-year contract. A 64GB version is also going to be available for $299 on a two-year contract.
We now have further specification details too. The device is powered by a quad-core Qualcomm Snapdragon 2.2 GHz processor and has 2GB RAM. The screen, as we mentioned before, is a 4.7″ HD unit with “DIC” (Dynamic Image Contrast) for better viewing in sunlight.
WiFi and WiFi channel bonding is available plus 4G, NFC, and Bluetooth.
Amazon have also learned a little from HTC, with dual stereo speakers at the front. It has Dolby Digital Plus for a “virtual surround sound experience”. The 13 megapixel camera has an LED flash, 5-element f/2.0 lens and OIS. This is supplemented with a 2.1 megapixel selfie cam.
Put into perspective though, this is a very expensive phone considering what it brings to the table. It also seems to be designed to help you buy other items, and there’s no news about making it available in other countries. All a little puzzling.
|Introducing Fire, the First Smartphone Designed by Amazon|
New breakthrough innovations—Dynamic Perspective, Firefly button, and more
Seamless integration with Amazon’s vast ecosystem—over 33 million songs, apps, games, movies,
TV shows, books, and more
Only smartphone with Mayday, ASAP, X-Ray, and Second Screen
Dynamic Perspective SDK and Firefly SDK now available
Fire is available exclusively on AT&T, the nation’s most reliable 4G LTE network
Limited time, introductory offer—12 months of Prime included
SEATTLE–(BUSINESS WIRE)–Jun. 18, 2014– (NASDAQ: AMZN)—Amazon today unveiled Fire, the first smartphone designed by Amazon. Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the simple press of the Firefly button. See what people are already saying about Fire at www.amazon.com/Fire-Phone-Customers.
Fire, the First Smartphone Designed by Amazon (Photo: Business Wire)
“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder and CEO. “The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us.”
Dynamic Perspective—Immersive Smartphone Experience
Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine. Dynamic Perspective features include:
Starting today, Amazon is introducing the Dynamic Perspective SDK that enables developers to build new experiences with this groundbreaking technology. Learn more about the SDK at http://developer.amazon.com/firephone.
Firefly Technology–Illuminate Your World
Firefly combines Amazon’s deep catalog of physical and digital content with multiple image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products. Simply press and hold the dedicated Firefly button to discover helpful information and take action in seconds.
The Firefly SDK is available starting today so developers can invent new ways to use this advanced technology. Later this year, Firefly will include artwork recognition, foreign language translation, and wine label recognition powered by Vivino. Learn more about the SDK athttp://developer.amazon.com/firephone.
Amazon Exclusive Features and Vast Digital Ecosystem—All Deeply Integrated
Fire seamlessly integrates Amazon’s vast digital ecosystem for instant access to over 33 million songs, apps, games, movies, TV shows, books, audiobooks, and magazines, including thousands of exclusives. Plus, Prime members get unlimited streaming of tens of thousands of movies and TV episodes at no additional cost with Prime Instant Video, over 500,000 books to borrow with the Kindle Owners’ Lending Library, and the all-new Prime Music—unlimited streaming and download of more than a million songs and hundreds of expert-programmed playlists—all at no additional cost.
Fire deeply integrates Amazon exclusive services:
Beautiful Industrial Design & Powerful Hardware
Built using premium materials, including Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details and a rubberized polyurethane grip area, Fire is optimized for beauty, hand comfort and powerful performance:
Availability & Exclusive Network Partner
Fire ships on July 25 and is available exclusively on AT&T—the nation’s most reliable 4G LTE network. Starting today, customers can pre-order Fire at www.amazon.com/Fire-Phone, www.att.com and in AT&T retail locations nationwide. Fire with 32GB is available for $199 with a two-year contract—that’s an extra 16GB of memory for the same price as many other premium smartphones—or zero money down for as little as $27.09 a month from AT&T on Next 18. Fire is also available with 64GB for $299 with a two-year contract or starting at $31.25/month from AT&T on Next 18.