I was trying to think of a whitty and informed intro to this post, just as a way to show how this app – called “WAM” (short for World Around Me”) – helps you find your feet in foreign or new places. Luckily, they’ve sent us this rather nice video with some “Chikka-wow-wow” music in the background which probably does the app more justice to be fair..
It’s available for both Android and iOS and, as we’ve seen before, harnesses the power of augmented reality to help you actually see where and how far places are. As an example, let’s imagine you’ve just arrived by EasyJet into London and you were too tight to pay for any in-flight meal. You can find your local
FatDonalds McDonalds by simply searching for “Restaurants” (of course, calling McDonalds a “restaurant” is always a bit of a stretch). You then simply hold your phone up and you can see where the Maccy D’s is and how far. Just walk towards it and, in minutes, you can be feasting on a McChickBeefFestiveTurkey Burger.
However, to get serious for a minute, this is all the creation of a startup called WT InfoTech in Lancaster. Co-founder and CEO, Tarun Sainani started the company after finishing his masters in E-Business and Innovation at the University of Lancaster. He tells us that..
WAM is designed to help everyone; not just globe-trotting travellers. Whether you’re adrift in a strange city on the other side of the world or visiting friends on the other side of a familiar city, WAMMING can help you feel at home in your surroundings and makes finding the facilities you need easy.
The world is changing and the amount of data at our fingertips can be confusing. WAM is designed with the user at its heart – what could be easier than holding up your phone and seeing the streets in front of you spring to life with the information you need? So next time you need a helping hand making sense of a strange city, why not WAM it?
Give it a good WAM if you intend visiting a new place soon. There’s a “lite” version available for free and the full Android version is currently discounted to 99p rather than the normal £2.49. The full version of the iOS app is only 69p. If you want more info, head to worldaroundmeapp.com.
You can also search for banks, bars, pubs, cafes, clothing stores, doctors, petrol stations, hotels, museums, parks and much more. There’s also Three ability to look for your interests like “Thai Food”, “ATMS”, “Bus Stops” or anything that comes to mind.
AUGMENTED REALITY APP ‘WAM’ REVOLUTIONISES THE WAY YOU NAVIGATE THE WORLD
A new, free augmented reality IOS and Android app ‘World Around Me’ (WAM) aims to bring Google Maps to life. The app allows visitors in an unfamiliar city to quickly and easily find the facilities they need.
WAM is the creation of Lancaster based start-up WT InfoTech and gives business tourists, holiday makers and other travellers the opportunity to quickly and easily overlay their physical surroundings with digitally generated information about near-by facilities.
All the user has to do is input their own search term or select one of 14 pre-defined categories, hold up their smartphone and watch as the world around them populates with digitally generated signposts. Searchable categories include restaurants, bars and pubs, doctor’s surgeries, gas stations, hotels and museums.
Each signpost updates in real time, highlighting the direction of the location, how far it is away and what other visitors have thought of it, giving the user an in-depth, yet intuitive understanding of their surrounding area. If the user wants more information all they need to do is click on the signpost and they get full contact details, user reviews and full directions.
The application sources its information from Google Places so users are guaranteed that the range of options WAM offers is comprehensive and that there will be a substantial pool of user reviews wherever they are in the world.
Co-founder and CEO Tarun Sainani said: “WAM is designed to help everyone; not just globe-trotting travellers. Whether you’re adrift in a strange city on the other side of the world or visiting friends on the other side of a familiar city, WAMMING can help you feel at home in your surroundings and makes finding the facilities you need easy.
“The world is changing and the amount of data at our fingertips can be confusing. WAM is designed with the user at its heart – what could be easier than holding up your phone and seeing the streets in front of you spring to life with the information you need? So next time you need a helping hand making sense of a strange city, why not WAM it?”
WAM is already being used by thousands of users across 140 different countries.
Tarun Sainani co-founded WT InfoTech a year after he completed his masters in E-Business and Innovation at the University of Lancaster. He is dedicated to the idea of the augmented city and has been working hard to involve the community in Lancaster to develop clever ways of enhancing members of the public’s experience of the urban landscape
WT InfoTech is constantly innovating and developing ideas to further enhance WAM. A new component of WAM will be announced at a later date in the New Year.
The full version of WAM is available for IOS via the Apple App Store at £0.69. The Google play version for Android is currently being sold at a holiday discount of £0.99 rather than the original £2.49. A free ‘lite’ version is also available for users who want to try before they buy.
To find out more about WAM and WT InfoTech you can visit www.worldaroundmeapp.com you can also watch an introductory video here.