Lads, lads, lads. Calm down now. Yes, it’s a bra. Yes, there’s a video below but it’s all in a good cause. It’s to remind ladies to take their monthly breast exam and, when it’s unhooked, it’ll send out a tweet to the twitter.com/tweetingbra Twitter account via a phone.
Basically, it’s a geeky but clever way of promoting regular breast examinations. It’s part of a promotion by breakfast cereal Nestle Fitness in Greece.
The technology involves a bit of Bluetooth and some soldering, have a watch below…