iPhone – The launch in numbers….

iPhone   The launch in numbers....

All of us here at Coolsmartphone Towers have our favourite device however it can be taken for granted is that for each one of us that device is different.

James P loves his Galaxy Note 2, Ravi loves his Nexus 4 while Dan likes anything new.  Mark Peters likes anything with a camera that is half decent whilst Ronnie borders on doing naughty things with his Oppo.

The one thing that can be taken for granted is that when a new handset is launched there will be vociferous debate amongst the team about its merits and downfalls, the one launch that probably inspires the most debate is that of a new iPhone.

Well, despite concerns to the contrary, it would seem that we aren’t as unusual as some of us thought as some stats that have come from Salesforce Radian6 have shown.

  • Over 3,500 posts appeared requesting details to a live stream of the event
  • Posts including the Apple event hashtag were 76.6% positive
  •  Over 431,000 mentions of Apple between the 10th and 11th September globally
  • Over 26,700 mentions of Apple between the 10th and 11th in the UK alone
  • Sentiment of UK posts was 67.8% positive
  • Overall, most negative posts were tied to price
  • Conversation peaked during the first hour of the press conference, which generated over 70,000 posts that hour alone
  • iPhone 5S garnered just under 40,000 more mentions than its more cost effective brother, the iPhone 5C
  • The upcoming launch of iOS7 created the most overall buzz during the event, generating over 33,000 online mentions
  • The release of the iPhone 5S in gold was the second most mentioned feature, resulting in over 4,600 posts

The top 3 brands to be mentioned amongst all this chatter were Samsung, HTC and Nokia, Samsung and HTC were specifically mentioned when comparing pricing.

What the figures do show is that nothing creates a buzz in quite the same way as a new Apple device launch and that the new iPhones have been generally well received. Bring on the queues!!