Here in lovely Britain you can walk down any high street, past the rows of empty shops and then into a massive out-of-town shopping centre. In said shopping centre, where the parking is free and there’s actual people, you can ask anyone about “Sky” and they’ll instantly know who you’re on about. In fact, you’ll probably bump into one of those guys selling Sky products, and you’ll see lots of these logos..
Yes, you know that these are all products and services from the satellite TV company who beam expensive TV into our homes. But wait, I think I’ve missed one of their products…
Heard of that? Well, the guy in Microsoft who thought “Metro” was a good brand also thought that “SkyDrive” would be a great name for their cloud storage product.
British Sky Broadcasting, aka BSkyB, aka Sky, successfully sued Microsoft for infringing their trademark. Now Microsoft and Sky have issued a joint press release which states that Microsoft will not appeal the decision and they will rename the product shortly.
Yes. SkyDrive has been ticking over since 2007. It’s heavily marketed and integrated with every Windows Phone you use. Now that name is going in the bin.
Honestly. I’m starting to think that there’s no-one at Microsoft doing any checking. The Windows 8 GUI known as “Metro” had to vanish in Europe following a legal dispute, and now it’s SkyDrive, which looks to be disappearing globally following a “reasonable period of time to allow for an orderly transition to a new brand”.
So, let’s help Microsoft out and come up with some suggestions. What should Microsoft change the name to? MicrosoftDrive? MicrosoftCloud? What about..
Hands up for the MicroDrive!! 🙂 (Thanks to M Singh for this suggestion)..
British Sky Broadcasting and Microsoft Reach Settlement in Trade Mark Case
Sky allows Microsoft temporary use of SkyDrive name during transition period following trade mark infringement judgement – while Microsoft agree to forego planned appeal
British Sky Broadcasting Group plc (“Sky”) and Microsoft Corporation (“Microsoft”) have today announced the settlement of trade mark infringement proceedings in the European Union brought by Sky against Microsoft in the English High Court. The settlement of this case reflects the desire of both companies to focus on joint projects to benefit their customers.
In June, High Court Judge Mrs Justice Asplin issued a judgment holding that Microsoft’s use of the name SkyDrive infringed Sky’s rights in the ‘Sky’ mark.
According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential.
“We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its SkyDrive service,” said Sky. “We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent.”
Microsoft said, “We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.”