Porn more popular in the UK than shopping

Porn more popular in the UK than shopping

Here in the UK the internet is changing. The classic flavour of “the web”, where people can say and do what they want and download anything without fear of traffic management or data limits, is long gone. We now heavy a heavily controlled, heavily monitored and heavily firewalled internet.


Music companies have successfully pushed for websites to be blocked and now the Government is telling ISP’s to have a family filter set to a “default on” mode. This system can block huge slices of the internet. For example, the TalkTalk filter is provided by Huawei and automatically blocks access to 65 million websites out of the box, and that’s before any others are added.

65 million.

The internet is doomed. Shortly it will become nothing more than a virtual high street, with a sanitised selection of stores allowed to open. The most successful shops will have a large advertising budget or will appeal to the lowest common denominator.

One store fitting into that last category is the XXX porn shop, which looks set to close as new “default on” family filters kick in. The Guardian has discovered that porn in the UK is currently more popular (in terms of clicks) than social networks, shopping, news or business sites. Some 8.5% of all UK clicks on web pages in June were to legal porn sites, and there’s several of them in the Top 100 UK sites.

The figures were put together by SimilarWeb, who found that the only categories getting more clicks than porn were search engines and arts and entertainment. A massive slice of that latter category is YouTube. SimilarWeb measure clicks rather than sheer volume of web traffic.

Porn more popular in the UK than shopping

Daniel Buchuk, head of brand and strategy at SimilarWeb, told the Guardian..

Traffic on adult sites represents a huge portion of what people use the Internet for, not just in the UK but around the world. It is astonishing to see that adult sites are more popular in the UK than all social networks combined.

David Cameron could be treading a very dangerous line here. Porn, let’s be honest, is popular, and who knows, it might even be helping to keep the crime rate down. What would you rather have? Tired criminals, too weak to steal after a hard night hunched over their smartphone? Or a clean internet feed which most crims are too stupid to turn off, resorting to crime to get their kicks? Eh? Eh? :)

Whilst a few ISPs have stated that they’ll never filter their service, the major providers are bound to tow the line eventually.

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