Windows Phone market share more than doubles. Celebrations still a little way off.

Windows Phone market share more than doubles. Celebrations still a little way off.Sure, things aren’t fantastic. Windows Phone handsets haven’t caught the imagination in quite the same way as Android and iOS devices, but there’s something to celebrate at least. Stats from Kantar Worldpanel show that Windows Phone market share has hit 5.9% here in Britain. Whilst that may not seem massive it’s up from 2.2% last year.

Kantar Worldpanel Insight Director, Dominic Sunnebo stated..

At the end of 2012 the global OS picture shows Android on top, but clearly the rate of growth it experienced over the past year is beginning to slow as easy wins from first time smartphone buyers begin to reduce.

It has been far slower than Microsoft would have liked, but Windows Phone is now starting to gain respectable shares in a number of key European countries. However, its performance in the Chinese and US markets remains underwhelming. As the two largest smartphone markets in the world, these remain key challenges for Microsoft to overcome during 2013.

So where is that Windows Phone share coming from? Who is suffering as a result? Android? iOS? Nope. BlackBerry. It seems that RIM are finding things tough at the moment, although their 9320 device did sell well over Christmas as a gift.

Some 61% of phones in Great Britain are classed as “smartphones”. 82% of all phones sold in the last 12 weeks were smartphones.

Source – Kantar Worldpanel

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