HTC drop out of the US tablet market

HTC drop out of the US tablet market

The tablet market is a bit cut-throat. Most of the world buys an iPad without a thought of a spec comparison (yes I know it’s not that simple). Meanwhile companies such as Amazon sell hardware at cost to recoup revenue through content, and now Google and Asus are doing the same thing with the Nexus 7.

HTC though, have had enough. The few tablets they did produce had promise but they were highly priced, badly supported and hardly marketed. With profits taking a nose-dive HTC have chosen to completely remove themselves from the tablet market.

They’re to “wait for the right opportunity” before producing another tablet. Jeff Gordon, HTC’s global online communications manager…

We’re watching that market [tablets] very, very closely. HTC is pleased with the results of our first foray into tablets—the HTC Flyer, EVO View 4G, and HTC Jetstream—and like any products in the mobile space that were release some time ago, our tablets have run through their planned lifecycles. We’re continuing to watch the tablet market very, very closely for the right opportunity to re-enter in a way in which we’re not just offering a “me too” tablet, but a product that’s compelling, differentiated, and inspiring to our customers.

Source – Fierce Wireless