Do you like the sound of a free copy of Borderlands 2? Are you the sort to do scary things to get said game for free? How about bungee jumping off a crane!
From 10AM-4PM tomorrow (Sunday, 23rd September), the game studio 2K are running a crazy PR stunt where they are taking a crane to Brick Lane (see below for a map) with a bungee cord attached. From 10AM-4PM, they will give a copy of the brand new Borderlands 2 game to anyone who dares take the challenge.
I’m not a Londoner, but if you are (and you don’t mind heights and freefall) then this may be the perfect promotion for you!