Thoughts on the iPhone Event

It is getting nearer and if rumours are to be believed, Apple is prepping invitations for the launch of its latest iteration of the iPhone and so now is the time for me to share with you my thoughts for the new device(s).

Name


It won’t be called the iPhone 5. This is a very obvious one. There have already been 5 iPhones (Original, 3G, 3GS, 4 & 4S), so to call it the iPhone 5 doesn’t make mathematical sense. Also, one of the big focal points of last years device was that it was the same design that launched in 2010. So Apple has an opportunity here to make it clear that this isn’t the same old iPhone, this is a “New iPhone”. New Product, New Design, New OS, New Features, New iPhone. This would also bring it in to line with the rest of Apples product range. Nobody calls the current iMac model the “iMac 12” even though that is a correct identifier. Apple applied this naming process to the “New iPad” and I fully expect they’ll continue it with the “New iPhone” as its much cleaner and to the point.

Design

A lot has been said about the supposed new design. I personally love the design of my iPhone 4S and I’ve no issue with this new design either. Apple doesn’t revamp the design of each product every few years because they spend so much time on the original design in the first place. Look at the current iMac its very similar in overall design and appearance to the all white model before it and before that design was the CRT which was also around for a long time. The current iPod Classic looks very similar to the first clickwheel iPod. The list goes on. The new design isn’t radical, its building on the excellent work Apple did before. Having said that, I will drop this tweet I sent earlier in the week just to cover my bases.

A bigger screen

This one is blatantly obvious. The new iPhone will come with a bigger screen. It’ll differ from other devices though, in the sense that it wont just be the same graphics spread out over a larger number of pixels. Instead the New iPhone will show more information on the top/bottom. For eg, when scrolling through a list of tweets, the New iPhone will be able to fit more tweets on the screen rather than just blowing them up. Certain pockets of the community have stated that Apple “needs” to make a phone with a bigger screen. Apple doesn’t respond to competitors in that manner, they add features they believe will benefit users. Of course, the screen will retain that “retina” resolution.

Features

We know it’ll have iOS 6 but what we don’t know is, what will be the unique feature this phone has over the ones that have gone before? The iPhone 4 had FaceTime, the 4S had Siri but what will the New iPhone have? The smart money is on something that leverages the extra screen real estate but what? Some sort of permenant notification area? Widgets? I don’t have anywhere near enough info on this to even begin guessing but I look forward to finding out what it is.

The current line-up

The 3GS launched in 2009 and still being supported and sold in decent volume. That is quite an achievement in todays market. I predict that Apple will make it even cheaper, particuarly in emerging markets and keep it around for another year. I also predict the iPhone 4 will cease to exist and the 4S (with 8gb capacity) will drop down and take its place. There is no reason to keep the 4 around as none of the components are used in anything else and the iPod touch will also be updated)

Accessories

It looks like Apples bundled earbuds will be updated and I’ve no doubt that the iPod line up will be updated also. I’ve long wished that Apple would allow the iPhone to speak to the iPod nano as a kind of SmartWatch and display notifications etc but I’ve never liked the idea of having to buy an iPod to achieve that. So I’d like to see something with those functions, like a watch for eg but not as ugly as the nano.

Added 04/09 @ 19:26: Also, since there is rumoured to be a new dock connector there will obviously be a new dock etc. Which renders the old one semi useless. This could easily be solved with a wireless adapter that would connect to the existing dock and send audio wirelessly. You wouldn’t be able to charge but its better than nothing. For the record, I don’t think changing the dock connector is that much of a problem. Whenever I’ve changed (non Apple) phones in the past I’ve had to change all my accessories anyway so this wouldn’t be any different.

Reaction

It really doesn’t matter what Apple launches, there will be a vocal group who will completely disregard the entire launch, who will find numerous negatives in the product and will proclaim that their particular flavour of mobile OS is better. I don’t mean those who have no interest, I mean the people who will pay close attention to a company they don’t like and a product they have no intention of ever buying but feel the need to tell anyone who’ll listen why they won’t be buying the “New iPhone”. This is normally followed up by insults against the people who have chosen to purchase the “New iPhone” Sheep, iDiot, Hipster will all be uttered within minutes of Tim Cook leaving the stage. On that note here is a little experiment you can do at home. Pay close attention to the reactions to what Nokia announces next week and then pay attention to what Apple announces the week after that. I can almost guarantee the results of the Nokia launch will not be anywhere near as polarising amongst your social group.

What do you think? Am I way off? Spot on? Or just a jibbering lunatic? I’d love to hear your thoughts and your own predictions so why not let me know in the comments below?

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