Why Android has won

After MWC and the release of lots of new phones, many people are talking about what their next phone will be.

Myself and the rest of the team at Coolsmartphone.com are no different, and most of the debate has been around the new Sony’s and HTC’s.

Personally I have always loved HTC’s Sense interface, but I know lots of people don’t. Sony’s interface is closer to vanilla Android, which lots of people like, and then you have Samsung’s TouchWiz and of course there’s bog standard Android á la Nexus.
And that’s not to mention all the custom ROM’s that are out there, which are very popular.

The thing is though, they’re all Android. Underpinning all these user interfaces are Google’s software and services, but with an amazing variety of how to access them.


And I think that is problem the other platform’s have – especially Windows Phone. Like Apple, Windows Phone focuses on a unified user experience. Pick up any Windows Phone and that interface is the same – regardless of how much you like it or how good it is, its the only interface you can get.

With Android you have a massive choice of user experiences, by they’re all still Android. People who like Sense can buy an HTC, or you can have Sony’s subtler adaptation, and so on – they’re all Android underneath.

That’s why I believe Android is only going to get more popular. It really can be everything to all people, because there is such variety in the eco system. There is more choice of interfaces and form factors for Android than any other platform. There is even a watch that runs Android – ok, not a phone, but does show the variety vs the standard spec that all Windows Phone manufacturers have to follow.


And that is the problem Nokia seem to be running into. No matter how nice they make their phones look-and I believe they have uped the quality in Windows Phone devices-if you don’t like the interface, you’re not going to buy one.

Even Apple, who will always sell lots of devices, will hit a saturation point where they have captured everyone that likes the Apple interface.


I think there is already only one winner-and they’re only going to get bigger.

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